About the Role
This role is responsible for shaping the strategic direction of product marketing initiatives, driving market differentiation, and enabling sales teams with compelling messaging and tools. The ideal candidate will combine deep market understanding with strong leadership to scale impact across product lines.
Responsibilities
- Define and execute product marketing strategies across core offerings
- Develop positioning and messaging that clearly communicates product value
- Conduct market research to identify customer needs and competitive dynamics
- Lead go-to-market planning for new product launches and major updates
- Collaborate with product management to inform roadmap priorities
- Create sales enablement materials including battle cards and demo scripts
- Support demand generation through campaign messaging and content
- Analyze market trends to guide long-term marketing strategy
- Manage external communications related to product announcements
- Coordinate with regional teams to adapt messaging for local markets
- Track and report on key marketing performance indicators
- Serve as a subject matter expert on product capabilities
- Partner with PR and communications teams on press initiatives
- Ensure brand consistency across all product-related content
- Lead competitive intelligence efforts and share insights across teams
- Develop customer success stories and use case documentation
- Facilitate training sessions for internal stakeholders
- Evaluate pricing and packaging strategies in collaboration with finance
- Represent the organization at industry events and conferences
- Maintain a deep understanding of buyer personas and customer journeys
- Align marketing goals with overall business objectives
- Drive adoption of new features through targeted outreach
- Optimize product messaging based on customer feedback
- Leverage data analytics to refine marketing approaches
- Support executive leadership with strategic market insights
Nice to Have
- Master’s degree in business or marketing
- Experience in high-growth startup environments
- Certification in product marketing or related discipline
- Prior leadership role in a security technology company
- Public speaking experience at industry conferences
- Familiarity with threat intelligence platforms
- Knowledge of compliance and regulatory requirements
- Experience with international market expansion
- Background in data-driven marketing optimization
- Track record of building high-performing teams
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Cross-functional collaboration with product, sales, and engineering teams
About the Team
This position joins a growing marketing division focused on advancing awareness and adoption of enterprise security solutions. The team emphasizes data-informed decision-making, rapid iteration, and close alignment with customer needs.
Growth Opportunities
The organization supports professional development through conference attendance, training programs, and internal mobility. Leaders are expected to mentor team members and contribute to organizational capability building.
Available for qualified candidates
