Responsibilities
- Develop and lead international market development strategy across priority regions, including Europe, Asia-Pacific, Middle East, and other targeted global markets
- Identify, assess, and prioritize new market opportunities based on customer demand, competitive dynamics, regulatory considerations, channel structure, and strategic fit
- Build country- and region-level go-to-market plans, including market entry strategy, target account prioritization, partnership approach, and launch sequencing
- Establish and grow relationships with international KOLs, leading institutions, translational centers, and reference sites to support adoption and market credibility
- Identify, recruit, onboard, and manage international distributors, channel partners, and other regional commercial relationships where appropriate. Support buildout of direct teams in select markets.
- Coordinate and support international early-access programs, including site selection, program objectives, internal alignment, milestone tracking, and conversion planning
- Work closely with KOLs, early sites, and internal scientific teams to help generate impactful data, application proof points, and market-facing evidence that support regional commercialization
- Partner with services, applications, and commercial teams to develop and close revenue-generating opportunities tied to large initiatives, strategic collaborations, fee-for-service work, and early placements
- Support the structuring of creative commercial models, including pilot programs, service engagements, reagent commitments, reference site agreements, and early placement strategies
- Collaborate with marketing to tailor regional messaging, campaigns, events, scientific presence, and customer engagement strategies for international markets
- Partner cross-functionally with product, regulatory, legal, finance, operations, supply chain, service, and field teams to ensure market readiness and execution success
- Provide ongoing voice-of-customer and voice-of-market feedback to help inform product roadmap, commercial strategy, regional investment priorities, and application development
- Track and communicate market development KPIs including pipeline creation, distributor effectiveness, KOL engagement, program milestones, regional revenue contribution, and initiative conversion
- Represent the company at key international customer meetings, conferences, workshops, partner reviews, and strategic business development discussions
Requirements
- Bachelor’s degree in life sciences, business, marketing, or related field.
- 8+ years of experience in international market development, business development, commercial strategy, strategic accounts, or related roles
- Experience in life science tools, genomics, spatial biology, diagnostics, biotechnology, or a similarly technical commercial environment
- Demonstrated success working with KOLs, leading academic or clinical institutions, and early adopters to drive market development and adoption
- Experience supporting or leading international market entry efforts through direct and/or distributor-led commercial models
- Proven ability to convert strategic relationships and market development activity into commercial opportunities and revenue
- Strong understanding of how scientific data generation, reference sites, and early-access programs can support commercialization
- Excellent communication, presentation, negotiation, and stakeholder management skills
- Strong cross-functional leadership capability and ability to operate effectively in a fast-paced growth environment
- Willingness and ability to travel internationally as needed
Nice to Have
- Advanced degree in life sciences, business, or related field
- Experience launching capital equipment, consumables, software, or integrated workflow solutions internationally
- Experience with translational research, spatial biology, molecular profiling, pathology, or advanced genomics markets
- Experience managing distributors and strategic channel relationships in multiple geographies
- Familiarity with commercial models that combine instrument placements, consumables, services, and strategic collaborations
- Experience in a high-growth or emerging-market company building category awareness and early commercial traction
Additional Information
- Willingness and ability to travel internationally as needed
