About the Role
Own and optimize the full lifecycle of paid acquisition campaigns, leveraging AI-native tools and analytics to drive efficient growth across diverse markets.
Responsibilities
- Lead strategy and execution for all paid customer acquisition channels
- Develop scalable campaigns across digital platforms to maximize ROI
- Use data analytics to guide budget allocation and channel performance
- Collaborate with product and engineering teams to align growth initiatives
- Build and manage high-performing performance marketing teams
- Identify new market opportunities through customer behavior analysis
- Optimize conversion funnels from first touch to retention
- Implement A/B testing frameworks to validate growth hypotheses
- Leverage AI-powered tools for audience targeting and ad personalization
- Monitor competitive landscape and adapt acquisition tactics
- Ensure brand consistency across all paid touchpoints
- Drive cross-channel attribution modeling for accurate performance tracking
- Manage relationships with external agencies and tech partners
- Report on KPIs to executive stakeholders with actionable insights
- Align acquisition strategy with long-term product roadmap
- Champion experimentation culture within the marketing function
- Scale successful pilots across new geographic regions
- Integrate customer feedback into campaign design
- Maintain compliance with digital advertising regulations
- Guide creative direction for high-converting ad assets
- Utilize predictive modeling to forecast campaign outcomes
- Improve customer lifetime value through targeted onboarding
- Balance short-term growth with sustainable acquisition costs
- Lead quarterly planning for media spend and channel mix
- Foster innovation in ad tech and automation workflows
Compensation
Competitive salary and benefits package
Work Arrangement
Remote friendly with flexible location options
Team
Part of a global digital health organization scaling AI-driven solutions
Why This Role Matters
- This position sits at the intersection of marketing, technology, and data science, shaping how an AI-native platform acquires users globally.
- You will define the future of performance marketing by integrating machine learning into acquisition strategies and driving measurable business impact.
Tech & Tools
- Work with modern marketing stacks including AI-powered analytics, programmatic ad platforms, and real-time bidding systems.
- Access to proprietary data models and automated decisioning tools that enhance campaign efficiency and targeting precision.
Growth Culture
- Operate in an environment that values experimentation, rapid iteration, and data-backed decisions.
- Collaborate with product and data teams to launch growth features informed by user behavior insights.
Impact & Scale
- Your strategies will reach millions of users across multiple continents.
- You'll help shape sustainable growth models that balance speed with long-term value creation.
Professional Development
- Opportunities to attend global marketing and tech conferences.
- Access to internal upskilling programs in AI, data science, and leadership.
Available for qualified candidates
