About the Role
This role is responsible for shaping and executing a strategic vision that connects creators with a social commerce platform, driving engagement, product innovation, and revenue through authentic digital partnerships.
Responsibilities
- Define and lead a long-term creator strategy aligned with platform goals
- Build and manage relationships with top-tier content creators and influencers
- Collaborate with product teams to integrate creator feedback into development
- Drive campaigns that blend content and commerce on social platforms
- Identify emerging creator trends and translate them into business opportunities
- Work cross-functionally with marketing, sales, and tech teams
- Develop performance metrics for creator partnerships
- Negotiate contracts and partnership agreements with talent and agencies
- Represent the brand at industry events and creator summits
- Mentor and grow a team of creator-focused specialists
- Ensure brand alignment in all creator-generated content
- Advocate for creators within the company to improve platform tools
- Monitor TikTok algorithm changes and adapt content strategies
- Optimize monetization models for creator collaborations
- Foster diversity and inclusion in talent selection
- Manage crisis response related to creator controversies
- Track ROI of creator-driven campaigns
- Stay ahead of regulatory guidelines for influencer marketing
- Develop scalable onboarding processes for new creators
- Leverage data analytics to refine creator engagement tactics
- Align creator initiatives with global expansion plans
- Support product launches through creator seeding programs
- Evaluate third-party platforms for talent discovery
- Maintain a pipeline of high-potential emerging creators
- Ensure compliance with platform-specific content policies
Compensation
Competitive salary with equity and performance incentives
Work Arrangement
Hybrid
Team
Part of the executive leadership team focused on growth and platform innovation
Why This Role Matters
Creators are central to how products gain visibility and trust in social commerce. This role shapes how talent and technology intersect to drive real business outcomes.
What You’ll Build
A scalable creator ecosystem that fuels product discovery, drives user engagement, and informs platform evolution through direct creator input.
Available for qualified candidates
