Hi-Altitude Brands is hiring a Director of Content to lead the content and copywriting functions powering our revenue engine. You will own the messaging strategy and brand voice that converts prospects into customers and customers into advocates across every channel.
What You'll Do
- Own messaging strategy and brand voice across all customer touchpoints.
- Lead and build a team of copywriters across direct response, performance marketing, and email/SMS functions.
- Develop copy for landing pages, VSLs, ads, email campaigns, product pages, and review sites.
- Create ad copy frameworks for Meta, TikTok, Google, Bing, and native advertising platforms.
- Drive email and SMS copy strategy to improve open rates, click-through rates, and conversion.
- Partner with the Creative Director to ensure copy and visual creative elements work together seamlessly.
- Establish copy testing frameworks and drive a culture of continuous optimization.
- Ensure all content meets FTC compliance standards for the supplement industry.
- Support new product launches with compelling copy across all channels.
- Collaborate with Product Development to translate ingredient science into customer benefits.
What We're Looking For
- 7+ years of copywriting experience.
- At least 3 years in a leadership role.
- Proven track record in direct response and performance marketing.
- Experience managing and developing copywriting teams.
- Deep understanding of customer psychology and what makes people buy.
- Ability to write across formats: long-form VSLs, short-form ads, email, landing pages, and social.
- Data-driven mindset with experience using copy testing and analytics to improve performance.
- Familiarity with FTC compliance requirements for health and supplement marketing.
- Strong project management skills and ability to manage multiple priorities.
- Comfortable working in a fast-paced, remote environment.
Nice to Have
- Experience in health, wellness, or supplement industries.
- Experience with DTC ecommerce subscription businesses.
Team & Environment
You will manage a team of copywriters developing content across direct response, performance marketing, and lifecycle channels. The team serves both Brand and Direct Response functions.
Benefits & Compensation
- Compensation: $176,000-$197,000
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation
- Matching charitable contributions up to $2,500/year
- $1,200/annual Work from Home (WFH) stipend
- Employee recognition and rewards program
- Calm app subscription
- Pet insurance
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund for employees
- And a collaborative, innovative work culture
- High-impact role with visibility to executive leadership
Work Mode
This is a fully remote role. We are a fully remote team that values autonomy, ownership, and results. PST work hours are required.
Hi-Altitude Brands is on a mission to help people live healthier, more vibrant lives. We move fast, test constantly, and hold ourselves to high standards.
