Hi-Altitude Brands is hiring a Director of Content- Health & Wellness to lead the content and copywriting functions that power our revenue engine. You will own messaging strategy and brand voice across all channels, converting prospects into customers and customers into advocates. This role manages a team developing content for direct response, performance marketing, and lifecycle channels.
What You'll Do
- Own messaging strategy and brand voice across all customer touchpoints
- Lead and build a team of copywriters across direct response, performance marketing, and email/SMS functions
- Develop copy for landing pages, VSLs, ads, email campaigns, product pages, and review sites
- Create ad copy frameworks for Meta, TikTok, Google, Bing, and native advertising platforms
- Drive email and SMS copy strategy to improve open rates, click-through rates, and conversion
- Partner with the Creative Director to ensure copy and visual creative elements work together seamlessly
- Establish copy testing frameworks and drive a culture of continuous optimization
- Ensure all content meets FTC compliance standards for the supplement industry
- Support new product launches with compelling copy across all channels
- Collaborate with Product Development to translate ingredient science into customer benefits
What We're Looking For
- 7+ years of copywriting experience
- At least 3 years in a leadership role
- Proven track record in direct response and performance marketing
- Experience managing and developing copywriting teams
- Deep understanding of customer psychology and what makes people buy
- Ability to write across formats: long-form VSLs, short-form ads, email, landing pages, and social
- Data-driven mindset with experience using copy testing and analytics to improve performance
- Familiarity with FTC compliance requirements for health and supplement marketing
- Strong project management skills and ability to manage multiple priorities
- Comfortable working in a fast-paced, remote environment
Nice to Have
- Experience in health, wellness, or supplement industries
- Experience with DTC ecommerce subscription businesses
Team & Environment
You will manage a team of copywriters, partner closely with the Creative Director, and collaborate with Product Development. We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards in a collaborative, innovative culture.
Benefits & Compensation
- Compensation: $176,000-$197,000
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation
- Matching charitable contributions up to $2,500/year
- $1,200/annual Work from Home (WFH) stipend
- Employee recognition and rewards program
- Calm app subscription
- Pet insurance
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund for employees
Work Mode
This is a fully remote position. Candidates must be able to work effectively within the Pacific Standard Time (PST) zone.
Hi-Altitude Brands is an equal opportunity employer.
