Requirements
- 7–10+ years of progressive experience in B2B demand generation, with at least 3 years in a people-leadership role managing and developing a team.
- Experience operating across SMB, mid-market, and enterprise segments with varying sales cycle lengths and buyer complexity—not just high-velocity, high-volume motions.
- Proven track record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment ($75M+ ARR preferred).
- Strong analytical mindset with the ability to go beyond reporting—interpreting data to surface insights, diagnose problems, and build actionable plans.
- Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and performance optimization across paid and organic channels.
- Hands-on experience with marketing and sales technology stacks: Salesforce, Pardot/Marketo, attribution platforms, 6sense, Clay, Google Analytics, and Google/LinkedIn/Meta ad platforms.
- Experience managing external agency and vendor relationships (paid media, SEO, creative) with accountability for output quality and ROI.
Nice to Have
- AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude preferred) to accelerate marketing operations, content production, and decision-making.
- A scaling mindset—you know the difference between building from scratch and optimizing a growth engine that’s already in motion, and you thrive in the latter.
