Markem-Imaje, a Dover Corporation company, seeks a Director, Branding & Marketing for its MPG business unit. You will be the hands-on leader responsible for all branding and marketing initiatives, driving customer awareness, product demand, and competitive positioning for the MPG brand across defense, aerospace, and commercial markets.
What You'll Do
- Facilitate the development and own the execution of the overall branding strategy and marketing plans aligned to business goals.
- Define brand positioning and create campaigns for new and existing products, serving as the creative director for all MPG brand visuals and messaging.
- Oversee external graphics designers, copywriters, and artists to produce compelling materials.
- Establish and oversee budgets for branding, MARCOM, advertising, trade shows, and other marketing expenses.
- Direct and coordinate advertising, PR, digital marketing (including SEO and social media), and promotional activities.
- Coordinate with internal and external resources for optimal media planning, buying, and measurement.
- Work with executives, sales, product managers, and engineering to support lead generation, sales enablement, and business growth campaigns.
- Facilitate KPI definition, track campaign performance, and oversee data analysis for actionable insights.
- Build and manage a team of outside consultants and firms to execute MARCOM, trade shows, advertising, and other marketing functions.
What We're Looking For
- Bachelor’s degree, Associate’s degree plus experience, or significant relevant coursework and experience in Marketing, Communications, PR, Design, or a related field.
- A minimum of 15 years’ experience developing, implementing, and managing all aspects of branding and marketing campaigns within the Aerospace & Defense industry.
- Excellent verbal and written communication skills with a proven ability to develop effective company and product messaging.
- Experience creating new brand and marketing strategies that engage customers and improve competitive position.
- Collaborative skills to facilitate brainstorming and incorporate new ideas, plus strong time management and organizational skills.
- Experience developing and executing print and digital campaigns, including SEO and click-through data analysis for ROI.
- Experience in brand management, marketing campaign development, and marketing analytics.
- High proficiency with Adobe graphics suite and MS Office applications is required.
Technical Stack
- Adobe graphics suite
- MS Office applications
Team & Environment
You will build and manage a team of outside consultants and firms to support and execute the MPG branding and marketing strategies.
Work Mode
This role is an onsite position.
