Responsibilities
- Lead the development and execution of integrated digital communications strategies across email, SMS, social media, and peer-to-peer platforms to advance ALC’s advocacy and narrative goals.
- Translate legal, policy, and programmatic work into clear, compelling, and values-driven digital storytelling that resonates with diverse audiences.
- Oversee all online communications, including advocacy actions, rapid-response campaigns, and event promotion.
- Ensure organizational goals and values are reflected in all digital strategies.
- Design and manage digital fundraising programs, including email fundraising, recurring giving, and peer-to-peer fundraising.
- Collaborate with development staff to align digital communications with overall fundraising goals and donor, cultivation, stewardship, and retention strategies.
- Use segmentation, testing, and analytics to refine messaging and optimize conversion rates, average gift size, and key long-term supporter metrics.
- Along with the Sr. Communications Associate, develop and manage a digital editorial calendar that aligns communications, fundraising, and legal/advocacy priorities across teams.
- Establish protocol and workflows that standardize digital content creation, approvals, and distribution.
- Ensure consistency in tone, framing, and narrative across platforms while adapting content to meet the needs of different audiences and channels.
- Manage, mentor, and evaluate digital staff, consultants, and/or contractors, fostering a culture of collaboration, learning, and accountability.
- Set clear goals, performance metrics, workflows, and professional development plans for direct reports.
- Foster collaboration across departments to ensure digital efforts support programmatic and fundraising priorities.
- Serve as a thought partner to senior leadership on digital strategy, supporter engagement, and long-term growth.
- Oversee digital communications and fundraising tools, such as CRM, email, SMS, and online donation systems.
- Track, analyze, and report on key performance metrics related to engagement, growth, and revenue.
- Analyze, clean, and append data to ensure accurate and personal communications with supporters and donors.
- Own day-to-day website maintenance, QA, and content updates.
- Coordinate with external web developers on larger optimization and campaign microsite projects
- Enhance website user experience by implementing best practices and industry standards for accessibility, language access and responsive design.
Requirements
- Minimum of five (5) years of experience in digital communications, digital fundraising, or digital campaigning within a nonprofit, advocacy, or mission-driven organization with at least one (1) year of supervision experience
- Strong editorial and messaging skills, with demonstrated experience crafting compelling, values-driven digital content
- Demonstrated experience with digital fundraising platforms and success running online fundraising campaigns and growing digital revenue
- Strong understanding of email, SMS, social media, and peer-to-peer organizing tools
- Excellent research and analytical skills
- Experience in legal communications, policy advocacy, or movement-building
- Mastery of A/B testing, segmentation strategies, and donor lifecycle planning
- Familiarity with data appending and acquisition techniques
- Project management experience with a strong ability to prioritize multiple tasks, lead cross-functionally, and execute with high level attention to detail
- Strong interpersonal skills
- Flexibility to work some nights and weekends
- Knowledge of issues that affect Asian American and Pacific Islander communities, including strong understanding of the immigrant justice landscape and the political and cultural factors that influence ALC’s work
- Experience with with various CMS (such as Craft) and SEO tools and technological platforms including Microsoft Office, Salesforce, Constant Contact, Slack, Google Suite, Adobe Pro, GiveSmart, Asana, and others
Benefits
- generous vacation and paid holidays
- medical, dental, disability, and life insurance coverage (ALC pays 100% of premiums for employees and 75% for qualified dependents)
- a flexible spending account (FSA)
- commuter benefits
- 401(k) retirement plan with employer non-elective contribution and match
Work Arrangement
Hybrid
Additional Information
- This is a hybrid role that is required to work in the office 2 days a week.
- Remote work in California, outside of the San Francisco Bay Area, will be considered.
- Applications will be considered on a rolling basis until filled.
- This position is eligible for language premiums for demonstrated proficiency in a language other than English that is regularly used in their job duties. The annual premium is $1,500 for oral proficiency and $1,500 for written proficiency in each language.
