About the Role
The ideal candidate will manage paid media campaigns across digital platforms, focusing on performance metrics and budget efficiency. This person will analyze campaign data, adjust strategies in real time, and collaborate with cross-functional teams to meet client objectives.
Responsibilities
- Plan and execute digital advertising campaigns across multiple platforms
- Monitor performance metrics and optimize campaigns for maximum return on ad spend
- Manage budgets and allocate funds based on performance insights
- Conduct A/B testing to refine ad creatives and targeting strategies
- Generate performance reports and present findings to stakeholders
- Stay current with digital advertising trends and platform updates
- Collaborate with creative teams to develop effective ad content
- Use analytics tools to track and interpret campaign data
- Identify new opportunities for audience targeting and market expansion
- Ensure compliance with advertising policies and regional regulations
- Coordinate with account managers to align media plans with client goals
- Troubleshoot underperforming campaigns and implement corrective actions
- Maintain documentation of campaign strategies and results
- Support onboarding of new clients by setting up initial campaigns
- Work closely with data analysts to refine targeting models
- Optimize bidding strategies using automated and manual techniques
- Leverage audience segmentation to improve conversion rates
- Utilize retargeting tactics to re-engage potential customers
- Manage campaign calendars and ensure timely execution
- Respond to client inquiries related to media performance
- Participate in strategy sessions for new business proposals
- Maintain relationships with platform representatives for support and insights
- Implement scalable processes for managing multiple accounts
- Ensure brand consistency across all digital ad placements
- Contribute to forecasting and planning for future campaigns
Compensation
Competitive salary based on experience
Work Arrangement
Remote
Team
Part of a distributed digital marketing team focused on performance campaigns
Why This Role Matters
This position plays a key role in shaping the success of digital campaigns for clients across diverse industries. The media buyer directly influences advertising efficiency and client satisfaction through strategic planning and optimization.
What to Expect
You will work in a flexible, remote-first environment with team members across Latin America. Expect regular collaboration through digital tools, performance reviews, and opportunities to lead campaign strategy improvements.
Not applicable
