Karriereweg GmbH is looking for a Digital Marketing Specialist to implement digital communication and optimization measures that maximize our market presence and visibility. In this remote role, you will coordinate and execute digital marketing activities in close collaboration with a Fractional CMO.
What You'll Do
- Implement digital marketing strategy measures independently to maximize reach and perception.
- Coordinate the creation of high-quality content for whitepapers, blog articles, PR articles, and social media channels like LinkedIn and Instagram.
- Steer email marketing campaigns and plan targeted newsletter formats in collaboration with sales.
- Support the creation of targeted SEO/SEM/SEA measures, create performant landing pages, and optimize websites for better findability and usability.
- Work closely with the Fractional CMO and management, steer external service providers, and ensure campaigns and measures become measurably more successful.
- Help track marketing KPIs and measure the success of posts and campaigns.
- Select professional image material and implement it within the corporate identity in digital marketing formats.
What We're Looking For
- 2–4 years of experience in digital marketing, ideally in a B2B environment (B2C with a focus on the service sector is also welcome).
- Completed training or a degree in Digital Marketing, Communication, or a comparable field.
- Hands-on mentality: you recognize potential, contribute your own ideas, and implement them directly.
- Experience with content management systems like WordPress, email marketing tools, and performance tracking.
- Enjoy project coordination, working on multiple themes simultaneously in a structured way, with a feel for effective communication.
- Think strategically but, above all, consistently implement measures.
- Confident communication in German and English (each at least C1 level).
Nice to Have
- First practical experience with communication on B2B portals like LinkedIn.
- Application of AI tools.
- First experience with digital marketing tools like Pipedrive and Scompler.
- SEO/SEA know-how.
Technical Stack
- WordPress
- Pipedrive
- Scompler
- AI Tools
- Email Marketing Tools
- Performance Tracking Tools
Team & Environment
You will work in a team of 1-10 employees in close collaboration with a Fractional CMO and management, reporting directly to the Fractional CMO.
Benefits & Compensation
- An environment where you can really make a difference.
- Flexible working with a contemporary model that enables hybrid and 100% remote work.
- Attractive compensation consisting of a fixed salary and performance-oriented team bonus.
- Personal development opportunities including targeted further training, mentoring, and growth opportunities.
- Top equipment and modern tools.
- The chance to help build a brand.
Work Mode
This position offers a hybrid model and is open to remote work.
Karriereweg GmbH is an equal opportunity employer.
