Responsibilities
- Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence
- Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site
- Build reusable playbooks enabling consistent execution without reinventing each launch
- Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences
- Lead strategy for key product visualizations and market-leading AI demos
- Manage homepage strategy—determine what gets featured, what gets replaced, and how messaging evolves with each launch
- Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies
- Make strategic trade-offs based on business impact, buyer needs, and site integrity
- Use analytics, research, and engagement metrics to validate and refine strategies
Requirements
- Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence
- Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site
- Build reusable playbooks enabling consistent execution without reinventing each launch
- Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences
- Lead strategy for key product visualizations and market-leading AI demos
- Manage homepage strategy—determine what gets featured, what gets replaced, and how messaging evolves with each launch
- Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies
- Make strategic trade-offs based on business impact, buyer needs, and site integrity
- Use analytics, research, and engagement metrics to validate and refine strategies
