Responsibilities
- Provide data-backed guidance to conversion rate optimization and product teams to enable informed strategic decisions
- Plan and carry out A/B testing initiatives to enhance player acquisition, engagement, and long-term retention
- Collaborate with analytics developers to guarantee accurate data collection, reliable tracking, and timely troubleshooting
- Develop and manage dashboards and automated alerts for continuous monitoring of conversion performance
- Analyze user behavior in detail to reveal opportunities for improving user experience and product usage
- Identify customer preferences and emerging market trends to shape product direction
