About the Role
This role is responsible for designing and executing demand generation programs that fuel pipeline growth. The ideal candidate will combine marketing automation, content strategy, and performance analysis to optimize lead acquisition and conversion.
Responsibilities
- Develop and manage multi-channel campaigns to generate high-quality leads
- Use marketing automation platforms to nurture prospects through the sales funnel
- Collaborate with content teams to produce assets aligned with buyer personas
- Analyze campaign performance to refine targeting and messaging
- Optimize landing pages and lead capture forms for conversion
- Segment audiences to improve personalization and engagement
- Manage email marketing workflows and drip campaigns
- Coordinate with sales teams to align on lead qualification criteria
- Track KPIs including cost per lead, conversion rates, and ROI
- Integrate CRM and marketing tools for seamless data flow
- Conduct A/B testing on subject lines, CTAs, and content formats
- Maintain compliance with data privacy regulations
- Report on program effectiveness to leadership stakeholders
- Stay current with digital marketing trends and competitive landscape
- Scale successful campaigns while managing budget efficiency
Nice to Have
- Certification in digital marketing or marketing automation
- Experience with account-based marketing strategies
- Background in technical or developer-focused products
- Familiarity with webinar production and promotion
- Advanced skills in SQL or data querying
- Experience using HubSpot or similar platforms
- Knowledge of customer lifecycle marketing
- Track record of scaling demand programs
- Experience in startup or high-growth environments
- Understanding of product-led growth models
Compensation
Competitive salary and benefits package
Work Arrangement
Remote-friendly with flexible hours
Team
Collaborative team focused on growth and customer acquisition
Growth Culture
- Work in an environment that values experimentation and data-driven decisions
- Opportunities to lead initiatives and influence strategy
Technology Stack
- Use modern tools for marketing automation, analytics, and CRM integration
- Access to platforms that support scalable campaign execution
Available for qualified candidates
