About the Role
The role involves planning, executing, and optimizing paid advertising efforts with a focus on Google Ads within the crypto and fintech industries. The ideal candidate will have hands-on experience in managing high-budget campaigns and improving ROI through data analysis and A/B testing.
Responsibilities
- Manage and scale Google Ads campaigns with a focus on performance and conversion metrics
- Develop targeted advertising strategies for audiences in cryptocurrency and fintech
- Monitor, analyze, and report on campaign performance using analytics tools
- Optimize bids, keywords, ad copy, and landing pages for maximum ROI
- Conduct A/B testing to refine ad creatives and messaging
- Collaborate with marketing and design teams to produce effective ad assets
- Ensure compliance with platform policies, especially in regulated industries
- Track customer acquisition costs and lifetime value metrics
- Implement audience segmentation and remarketing strategies
- Stay updated on changes in Google Ads algorithms and ad policies
- Manage budgets efficiently across multiple campaigns
- Identify new keyword opportunities and negative keyword lists
- Troubleshoot technical issues affecting campaign delivery
- Use UTM parameters and conversion tracking for accurate attribution
- Provide regular performance updates to stakeholders
- Support entry and expansion into new regional markets
- Work with external agencies or partners when necessary
- Maintain documentation of campaign strategies and results
- Align ad messaging with brand guidelines and compliance standards
- Respond to competitive advertising activity in the space
Nice to Have
- Certification in Google Ads or Google Marketing Platform
- Hands-on experience with programmatic advertising platforms
- Knowledge of SEO principles and how they intersect with paid media
- Experience with mobile app install campaigns
- Familiarity with blockchain technology and crypto ecosystems
- Track record of scaling campaigns profitably
- Experience in startup or high-growth company environments
- Understanding of KYC and compliance requirements in fintech
- Background in multilingual or multi-regional advertising
- Exposure to Meta Ads or other paid channels
Compensation
Competitive salary based on experience and qualifications
Work Arrangement
Remote position with flexible hours
Team
Part of a growing digital marketing team focused on performance-driven campaigns
Why This Role Matters
Paid advertising is a key driver of user acquisition in competitive digital finance markets. This role directly impacts growth by ensuring efficient spending and high-quality traffic through strategic campaign management.
What We Look For
We value precision, analytical thinking, and the ability to act quickly on data. Candidates should demonstrate a history of improving KPIs and navigating the challenges of advertising in regulated, fast-moving sectors.
Not specified
