Tealium is hiring a Demand Generation Director to own the strategy and performance of our demand engine, creating predictable net-new and expansion pipeline. This leader designs the integrated program mix across lifecycle stages and partners with Sales, SDR, RevOps, Customer Success, and Product Marketing to drive measurable impact.
What You'll Do
- Own pipeline targets for net new and expansion segments; define the demand gen strategy, quarterly program roadmap, and performance benchmarks.
- Build an integrated demand engine balancing always-on pipeline programs with high-impact point initiatives.
- Translate ICP, vertical priorities, and persona needs into campaign themes, offers, and conversion paths.
- Lead end-to-end execution of multi-channel demand gen campaigns from audience strategy to attribution readout.
- Own lifecycle programs across stages (inbound, nurture, ABM/ABX, re-engagement, expansion) with clear entry/exit criteria.
- Build webinars and virtual programs into a repeatable pipeline motion.
- Align with SDR and Sales leadership on targeting, conversion plays, and stage progression.
- Partner with Customer Success to build expansion pipeline motions (cross-sell/upsell).
- Own reporting cadences (weekly program health, monthly funnel conversion, quarterly strategy resets).
- Implement AI-assisted workflows to accelerate campaign production and standardize operating practices.
What We're Looking For
- 8–12+ years in B2B SaaS demand generation, with ownership of pipeline targets and full-funnel programs.
- Proven track record driving net new and expansion pipeline through integrated demand motions (ABM/ABX, lifecycle nurture, webinars/virtual events, partner co-marketing).
- Deep, hands-on proficiency in Marketo (program architecture, segmentation, nurture, operational governance, testing/QA).
- Strong fluency in Salesforce (campaigns, reporting, dashboards).
- Strong analytical and operating cadence: comfortable owning funnel metrics, attribution readouts, and optimization priorities.
- Cross-functional leadership with Sales/SDR, RevOps, PMM, CS, and partners.
- Demonstrated ability to scale output using process + AI-enabled workflows while maintaining quality.
Technical Stack
- Marketo
- Salesforce
Team & Environment
Partners with Sales, SDR, RevOps, Customer Success, and Product Marketing.
Benefits & Compensation
- Compensation: $140,000 - $180,000 Base + Variable
- Annual bonus and stock options.
- Medical, dental, vision, life, and disability insurance.
- 401k plan with company matching.
- Flexible paid time-off.
- Extended paid parental leave.
- 11 paid holidays annually plus Healium Be-Well break.
- 15 hours of paid work time for volunteer activities annually.
- Sick leave accrual (varies by location/employee type).
Work Mode
This is a remote position.
It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic.
