About the Role
This role is responsible for delivering actionable insights through advanced data analysis, supporting marketing optimization and digital strategy with robust reporting and modeling techniques.
Responsibilities
- Analyze marketing campaign performance across digital platforms
- Develop dashboards and reports to track key performance indicators
- Collaborate with marketing teams to define success metrics
- Use statistical methods to assess customer behavior trends
- Identify opportunities for data-driven improvements in digital strategies
- Support A/B testing design and interpretation
- Translate business questions into analytical frameworks
- Maintain data integrity across reporting systems
- Produce regular and ad hoc analytical deliverables
- Present findings to stakeholders with clear visualizations
- Integrate data from multiple sources for comprehensive analysis
- Evaluate digital channel effectiveness and ROI
- Contribute to forecasting models for marketing impact
- Ensure compliance with data governance policies
- Optimize data collection processes for digital properties
- Partner with IT and data engineering teams on data access
- Drive adoption of analytics best practices
- Monitor changes in digital ecosystem performance
- Assist in developing customer segmentation models
- Support attribution modeling efforts
- Document analytical methodologies and assumptions
- Work with cross-functional teams to align on KPIs
- Improve data accuracy and reporting efficiency
- Conduct deep-dive analyses on campaign outcomes
- Provide insights to enhance customer engagement
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid work model available
Team
Part of the Marketing Analytics & Digital Insights team
What You’ll Do
- Lead analytical projects focused on marketing effectiveness
- Generate insights from digital engagement data
- Build and maintain automated reporting systems
- Collaborate with marketing leads to refine strategies
- Evaluate performance of digital campaigns using quantitative methods
What We’re Looking For
- A data professional with deep experience in marketing measurement
- Someone comfortable working in fast-paced environments
- A candidate skilled in turning data into business recommendations
- An individual with strong technical and communication skills
- A team member committed to data accuracy and insight quality
Not specified
