About the Role
The individual in this position will design and execute marketing strategies tailored to existing customers, aiming to increase engagement, renewals, and upsell opportunities across the customer lifecycle.
Responsibilities
- Develop and manage customer marketing strategies that align with business goals
- Create targeted campaigns to improve customer retention and satisfaction
- Collaborate with product and customer success teams to identify key customer milestones
- Use customer insights to personalize messaging and communication flows
- Lead lifecycle marketing efforts from onboarding through renewal and expansion
- Design programs that encourage customer advocacy and referral behavior
- Analyze campaign performance and optimize based on data insights
- Manage content distribution across email, in-app, and other digital channels
- Coordinate with marketing operations for segmentation and automation setup
- Support the development of customer testimonials and case studies
- Track customer health metrics and translate them into marketing actions
- Partner with sales teams to align customer messaging with expansion goals
- Launch re-engagement campaigns for at-risk customer segments
- Ensure brand consistency across all customer-facing communications
- Stay current with industry trends in customer marketing and retention tactics
Nice to Have
- Experience in identity verification or fraud prevention technology sectors
- Background in high-growth startup or scale-up environments
- Familiarity with customer data platforms (CDPs)
- Knowledge of A/B testing methodologies for marketing optimization
- Experience using Salesforce or similar CRM systems
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Part of the marketing team, focused on customer engagement and lifecycle growth
Why This Role Matters
Customer marketing plays a critical role in driving long-term value and reducing churn in subscription-based businesses. This position directly influences customer satisfaction and revenue retention through strategic engagement.
What You’ll Achieve
You will launch programs that increase customer lifetime value, improve renewal rates, and generate authentic customer stories that support broader marketing goals.
Available
