COBS Bread is looking for a Customer Insights Analyst to join our Loyalty Team. In this hybrid role based in Vancouver, you will be central to creating and executing data-driven strategies at every stage of the customer journey. You will provide valuable consumer insights to inform decision-making across the team and the broader organization.
What You'll Do
- Execute loyalty strategy including offer creation, retention strategies, and efforts to increase member value.
- Act as the reporting and insight expert by creating dashboards from disparate data sources and interpreting past results to shape future strategy.
- Leverage SQL, Power BI, Klaviyo, and Talon.One to derive insights and strategies.
- Analyze customer behavior, transaction data, and loyalty program performance to uncover growth opportunities.
- Derive consumer insights to segment and personalize loyalty offers.
- Continuously develop and scale the Customer Lifecycle Journey, presenting recommendations.
- Manage and develop the loyalty offer calendar, including retention and campaign promotions.
- Ensure loyalty initiatives are integrated into broader marketing efforts.
- Collaborate cross-functionally with IT, data infrastructure teams, marketing, and operations to flawlessly execute loyalty strategy.
- Generate actionable consumer insights through data analytics, surveys, and market research.
- Continuously monitor industry trends and competitive insights to identify new opportunities and potential threats.
- Maintain and manage internal communication channels, ensuring they remain updated with reports and dashboards.
What We're Looking For
- Bachelor's degree in Marketing, Business, Computer Science, Engineering, Statistics, or a related field.
- 2-5 years of experience in roles involving development and execution of data-driven strategies for Loyalty, CRM, CDP, and Digital Marketing.
- Strong SQL, Power BI, and Excel skills.
- Effective communication skills, both verbal and written.
- High degree of technological literacy with skills creating data visualizations and interpreting sales performance data.
- Strong project management skills in overseeing multiple projects and meeting tight deadlines.
Nice to Have
- Experience creating and managing loyalty, CRM, and digital marketing strategies.
- Knowledge of Retail and/or Franchising.
Technical Stack
- SQL
- Power BI
- Excel
- Klaviyo
- Talon.One
Team & Environment
You will be part of the Loyalty Team, reporting to the Loyalty Program Manager. You will collaborate cross-functionally with IT, data infrastructure, marketing, and operations. Our culture is a Great Place to Work Certified™, high-achieving, close-knit, and fun-loving, with an open, continuous-learning environment.
Benefits & Compensation
- A flexible work arrangement.
- Competitive salary, company bonus, and vacation plan.
- A great Extended Health & Dental Benefit, Group RRSP Matching, and Flexible Spending Account.
- Paid sick, mental health, and personal leave days.
- Paid day for community service or volunteer opportunity.
- An open, ‘continuous-learning’ environment where professional development is encouraged.
- Work within a dynamic, driven, and fun-loving team.
- High level of autonomy and responsibility.
- Complimentary self-serve kitchen of fresh produce, deli meats and COBS Bread and treats.
- Fresh COBS Bread product delivered daily to the Vancouver Support Office.
Work Mode
This role follows a hybrid work model and is based in Vancouver, BC.
We are an equal opportunity employer and value diversity at our company. Accommodation is available upon request for applicants and employees with disabilities.
