Logifuture is hiring a CRM Specialist to join our Marketing team. You will work closely with the CRM and VIP team and business stakeholders to drive core business KPIs. We are looking for a candidate with exceptional creativity, precision, and a can-do attitude.
What You'll Do
- Help develop and execute an annual marketing plan to drive core business KPIs.
- Contribute to the optimization of the existing Marketing calendar.
- Coordinate and execute Marketing campaigns via CRM tools to reinforce the growth of our segments.
- Ensure all CRM, promotional content, and messaging are compliant and that industry standards are enforced.
- Develop tailored VIP Retention and Reactivation marketing strategies to ensure a profitable customer journey and drive player engagement and VIP revenue growth.
- Utilize data analysis to measure and report on campaign performance.
- Provide operational support to the CRM team, including campaign analysis, reports, and day-to-day tasks.
- Liaise with key stakeholders including Design, CRM, and Content teams for execution of CRM campaigns.
What We're Looking For
- Proven CRM experience of at least 2 years in a similar role.
- Experience using Optimove is a must.
- Experience in the iGaming industry.
- A keen interest for sports betting, casino, and understanding of betting clients.
- High level of English written communication and grammar, listening, and verbal skills.
- Proven ability to build strong relationships quickly.
- Ability to work in a fast-paced, customer-centric environment.
Technical Stack
- Optimove
Team & Environment
You will work within the Marketing team, closely with the CRM and VIP team.
Benefits & Compensation
- Vibrant modern office space.
- Hybrid/Remote work arrangements.
- Bi-monthly company-wide social and team-building activities.
- Lunch vouchers.
- Wellbeing day.
- Support in personal and professional growth.
- Pension scheme.
- Private medical and dental insurance coverage for employees + dependents.
Work Mode
This is a hybrid position located in Malta.
We embrace equality and diversity and foster an inclusive environment where everyone feels valued, heard, and empowered.


