Ta' Xbiex, Ta' Xbiex, Malta Hybrid Full-time

Logifuture is hiring a CRM Specialist

About the Role

Logifuture is hiring a CRM Specialist to join our Marketing team. You will work closely with the CRM and VIP team and business stakeholders to drive core business KPIs. We are looking for a candidate with exceptional creativity, precision, and a can-do attitude.

What You'll Do

  • Help develop and execute an annual marketing plan to drive core business KPIs.
  • Contribute to the optimization of the existing Marketing calendar.
  • Coordinate and execute Marketing campaigns via CRM tools to reinforce the growth of our segments.
  • Ensure all CRM, promotional content, and messaging are compliant and that industry standards are enforced.
  • Develop tailored VIP Retention and Reactivation marketing strategies to ensure a profitable customer journey and drive player engagement and VIP revenue growth.
  • Utilize data analysis to measure and report on campaign performance.
  • Provide operational support to the CRM team, including campaign analysis, reports, and day-to-day tasks.
  • Liaise with key stakeholders including Design, CRM, and Content teams for execution of CRM campaigns.

What We're Looking For

  • Proven CRM experience of at least 2 years in a similar role.
  • Experience using Optimove is a must.
  • Experience in the iGaming industry.
  • A keen interest for sports betting, casino, and understanding of betting clients.
  • High level of English written communication and grammar, listening, and verbal skills.
  • Proven ability to build strong relationships quickly.
  • Ability to work in a fast-paced, customer-centric environment.

Technical Stack

  • Optimove

Team & Environment

You will work within the Marketing team, closely with the CRM and VIP team.

Benefits & Compensation

  • Vibrant modern office space.
  • Hybrid/Remote work arrangements.
  • Bi-monthly company-wide social and team-building activities.
  • Lunch vouchers.
  • Wellbeing day.
  • Support in personal and professional growth.
  • Pension scheme.
  • Private medical and dental insurance coverage for employees + dependents.

Work Mode

This is a hybrid position located in Malta.

We embrace equality and diversity and foster an inclusive environment where everyone feels valued, heard, and empowered.

Required Skills
OptimoveCRMCustomer SegmentationMarketing AutomationData AnalysisSQLA/B TestingCampaign ManagementCustomer LifecycleReportingHTMLCSSJavaScriptAPI Integration
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About company
Logifuture

Logifuture operates across seven countries, with headquarters in Malta and additional offices in the UK, Italy, Austria, Serbia, Romania, and UAE.

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Job Details
Category other
Posted a month ago