Philippines Hybrid Employment

Aperture is hiring a CRM Specialist

About the Role

Aperture is looking for a CRM Specialist to design and execute lifecycle campaigns that drive impact across mobile email, push, and in-app channels. You’ll determine what nudges to send, when to send them, and how to tailor each one to the user’s journey.

What You'll Do

  • Own CRM strategy across email, push notifications, and in-app messaging for mobile products.
  • Design lifecycle campaigns for onboarding, re-engagement, upsell, and churn prevention.
  • Build and manage automated workflows using tools like Braze, Customer.io, or Iterable.
  • Collaborate with product and data teams to define behavioural triggers and segmentation.
  • Write, review, or brief performance-optimised CRM copy.
  • Test and optimise message timing, frequency, channels, and creative.
  • Conduct A/B tests on subject lines, CTAs, send times, and flow logic.
  • Monitor KPIs and iterate based on open rates, CVR, uninstalls, and downstream revenue.
  • Maintain clean, documented workflows and experiment logs in Notion or Asana.
  • Ensure messaging is aligned with product changes, marketing campaigns, and brand voice.

What We're Looking For

  • 2+ years in CRM, lifecycle marketing, or retention marketing, ideally mobile-focused.
  • Hands-on experience with tools like Braze, Customer.io, Iterable, Klaviyo, or OneSignal.
  • Strong understanding of email and push best practices, timing, and deliverability.
  • Familiarity with event-based triggers, segmentation, and lifecycle mapping.
  • Proficient in using Mixpanel, Amplitude, or Firebase for behavioural insights.
  • Comfortable writing, editing, or briefing high-performance CRM copy.
  • Strong project management skills, able to manage campaigns from strategy to deployment.
  • Deep understanding of user psychology, habit formation, and growth metrics (D1/D7, LTV, etc.).
  • Collaborative mindset, comfortable working with product, growth, data, and creative teams.
  • Detail-oriented with a strong sense of ownership over experimentation and performance.

Nice to Have

  • Experience working on subscription apps or trial-to-paid journeys.
  • Knowledge of paywall strategies and monetisation mechanics.
  • Experience integrating MMP data (AppsFlyer, RevenueCat) into CRM reporting.
  • Familiarity with dynamic content or predictive targeting.
  • Ability to run reactivation or loyalty campaigns via SMS or WhatsApp.

Technical Stack

  • CRM Platforms: Braze, Customer.io, Iterable, Klaviyo, OneSignal
  • Analytics: Mixpanel, Amplitude, Firebase
  • Project Management: Notion, Asana

Team & Environment

You'll collaborate closely with product, creative, and growth teams. Our culture is built on a growth mindset, taking full responsibility for outcomes, obsessing over results, being data-driven, ensuring client success is our success, having no ego, and practicing radical candour.

Work Mode

This role follows a hybrid work model based in our London office.

Required Skills
BrazeCustomer.ioIterableKlaviyoOneSignalMixpanelAmplitudeFirebaseNotionAsanaCRMMarketing AutomationCustomer EngagementData AnalysisProject Management
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About company
Aperture

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.

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Job Details
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Posted 8 months ago