Aperture is looking for a CRM Specialist to design and execute lifecycle campaigns that drive impact across mobile email, push, and in-app channels. You’ll determine what nudges to send, when to send them, and how to tailor each one to the user’s journey.
What You'll Do
- Own CRM strategy across email, push notifications, and in-app messaging for mobile products.
- Design lifecycle campaigns for onboarding, re-engagement, upsell, and churn prevention.
- Build and manage automated workflows using tools like Braze, Customer.io, or Iterable.
- Collaborate with product and data teams to define behavioural triggers and segmentation.
- Write, review, or brief performance-optimised CRM copy.
- Test and optimise message timing, frequency, channels, and creative.
- Conduct A/B tests on subject lines, CTAs, send times, and flow logic.
- Monitor KPIs and iterate based on open rates, CVR, uninstalls, and downstream revenue.
- Maintain clean, documented workflows and experiment logs in Notion or Asana.
- Ensure messaging is aligned with product changes, marketing campaigns, and brand voice.
What We're Looking For
- 2+ years in CRM, lifecycle marketing, or retention marketing, ideally mobile-focused.
- Hands-on experience with tools like Braze, Customer.io, Iterable, Klaviyo, or OneSignal.
- Strong understanding of email and push best practices, timing, and deliverability.
- Familiarity with event-based triggers, segmentation, and lifecycle mapping.
- Proficient in using Mixpanel, Amplitude, or Firebase for behavioural insights.
- Comfortable writing, editing, or briefing high-performance CRM copy.
- Strong project management skills, able to manage campaigns from strategy to deployment.
- Deep understanding of user psychology, habit formation, and growth metrics (D1/D7, LTV, etc.).
- Collaborative mindset, comfortable working with product, growth, data, and creative teams.
- Detail-oriented with a strong sense of ownership over experimentation and performance.
Nice to Have
- Experience working on subscription apps or trial-to-paid journeys.
- Knowledge of paywall strategies and monetisation mechanics.
- Experience integrating MMP data (AppsFlyer, RevenueCat) into CRM reporting.
- Familiarity with dynamic content or predictive targeting.
- Ability to run reactivation or loyalty campaigns via SMS or WhatsApp.
Technical Stack
- CRM Platforms: Braze, Customer.io, Iterable, Klaviyo, OneSignal
- Analytics: Mixpanel, Amplitude, Firebase
- Project Management: Notion, Asana
Team & Environment
You'll collaborate closely with product, creative, and growth teams. Our culture is built on a growth mindset, taking full responsibility for outcomes, obsessing over results, being data-driven, ensuring client success is our success, having no ego, and practicing radical candour.
Work Mode
This role follows a hybrid work model based in our London office.
