IPSY is seeking a CRM Marketing Specialist to own and execute resubscription (winback) lifecycle programs, converting lapsed members back into active subscribers. This role is central to the CRM Growth Engine, managing multi-channel campaigns across email, push, and SMS with a focus on data-driven optimization and cross-functional collaboration to drive high-impact growth.
What You'll Do
- Own day-to-day execution of resubscription (winback) CRM programs
- Drive performance against resubscriber targets and lifecycle KPIs
- Support optimization of drip journeys, triggered campaigns, and monthly promotional sends
- Continuously identify opportunities to improve conversion, engagement, and efficiency
- Partner closely with the broader Resubscription team to evolve and transform the program, contributing ideas and execution to drive incremental, high-impact resubscribers
- Manage monthly CRM send calendar for resubscription programs
- Support 360 campaign planning across email, push, and SMS
- Partner with Lifecycle, Merchandising, and Tech teams on campaign priorities
- Balance always-on, triggered, and promotional campaigns
- Create campaign briefs grounded in performance insights and testing learnings
- Partner with in-house Creative team to guide messaging and design direction
- Provide clear, data-driven feedback to improve performance (CTR, CVR, reactivation)
- Own final approvals to ensure campaigns meet strategy and quality standards
- Own campaign setup across CRM platforms, including segmentation and audience targeting
- Own campaign setup across CRM platforms, including dynamic content and personalization logic
- Own campaign setup across CRM platforms, including coding guidelines and QA validation
- Partner with Email Developers on HTML builds
- Execute testing, scheduling, and deployment across channels (email, push, SMS)
- Ensure flawless execution across all campaigns and journeys
- Partner with Tech and Marketing Ops to troubleshoot campaign or platform issues, ensuring minimal disruption to performance
- Collaborate on new feature launches and enhancements (big and small) to enable new capabilities and drive incremental resubscription impact
- Analyze campaign and journey performance across channels
- Deliver post-campaign reads with clear insights and recommendations
- Identify trends across audience segments
- Identify trends across messaging and offers
- Identify trends across channel performance
- Contribute to testing roadmap and optimization strategy
- Partner closely with Manager, Reactivation for alignment and performance of cross-channel resub strategy
- Partner closely with Merchandising on offers and product strategy
- Partner closely with Creative on asset development
- Partner closely with Data/Analytics on audience insights and reporting
- Partner closely with Marketing Ops / Engineering on tools and data flows
- Partner closely with Tech on feature launches/enhancements and tech issues
- Ensure alignment across teams to deliver a seamless member experience
What We're Looking For
- 3–6+ years in CRM / lifecycle / email marketing
- Hands-on experience executing multi-channel campaigns (email, push, SMS)
- Experience managing high-volume campaign calendars and workflows
- Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
- Strong understanding of segmentation & targeting
- Strong understanding of triggered journeys & lifecycle flows
- Strong understanding of personalization & dynamic content
- Familiarity with tools such as: Amplitude, Sigma, Google Suite, Monday.com
- Strong analytical mindset with ability to translate data into action
- Detail-oriented with strong QA rigor
- Ability to manage multiple campaigns simultaneously
- Strong organizational and project management skills
- Strong cross-functional communicator
- Proactive, solutions-oriented, and performance-driven
- Comfortable in a fast-paced, evolving environment
- Eager to test, learn, and continuously improve
Technical Stack
- Iterable
- Braze
- SFMC
- Amplitude
- Sigma
- Google Suite
- Monday.com
Team & Environment
- Cross-functional team including Reactivation, Merchandising, Creative, Data/Analytics, Marketing Ops, Engineering, and Tech
- Reports to Manager, Reactivation
Benefits & Compensation
- Competitive salary (USD)
- Paid time off & work from home flexibility
- Learning & development programs
- Monthly virtual activities
- Company-wide offsites
- Professional development, and learning sessions
Work Mode
- Fully remote; work from home flexibility
- Location: Argentina
We believe in equal opportunity for all. Our teams thrive on diversity and we are committed to a work environment where everyone feels included and respected.
