Maneuver Marketing was looking for a Creative Strategist (EU)

Build, Elevate & Manage Premier Direct-to-Consumer Wellness Brands with Elite Professionals Strategic Marketing Evolution Our Purpose, Direction & Achievement are propelled by our dedication to catalyzing positive transformation in consumer wellness, delivering mindful, premium & revolutionary nutritional solutions. Within 5 years, we launched an independent Direct-to-Consumer Health & Wellness brand and accelerated it to USD$100M+ annual revenue, servicing over 3,000,000 global customers with approximately 4,000 daily transactions across 9 product lines. These achievements attracted recognition from The Financial Times, ranking us among APAC's most rapidly expanding enterprises. We've additionally secured 2nd placement in the E50 Awards, collaboratively presented by The Business Times and KPMG in Singapore. This represents merely the initial phase of our expedition, and you could be instrumental in our subsequent growth trajectory! Your Upcoming Professional Opportunity As a Creative Strategist, you'll spearhead development of high-converting, performance-driven assets for our supplement brand. Targeting primarily female consumers aged 35-65, you'll utilize creative insights, competitive intelligence, and user-focused design to shape our digital presence. Operating across multiple platforms, you'll generate compelling static advertisements, concise video content, landing pages, and additional materials. With precise customer acquisition focus, you'll be pivotal in defining our brand's strategic approach and aesthetic, ensuring content resonates and generates revenue. Remote applications welcome from any location, requiring 3-4 daily working hours aligned with Singapore time zone (GMT+8). Responsibilities Comprehensive Visual Research - Explore market dynamics, competitor approaches, and consumer insights through diverse channels like forums, social platforms, trend analysis tools - Synthesize findings to develop innovative, high-performance creative strategies matching target demographic preferences Strategic Creative Testing Methodology - Integrate top-performing direct response creative components - Develop and validate new concepts through structured production scheduling - Collaborate across organizational teams to refine and scale successful approaches Customer Journey Content Planning - Design creatives addressing each customer interaction stage - Construct narratives targeting specific journey phases with targeted messaging Engaging, Viral Content Generation - Develop advertisements emphasizing emotional connection - Identify emerging trends for integration into static and video content Conversion Optimization - Diagnose and resolve sales funnel bottlenecks - Conduct systematic design element testing to enhance conversion rates Success Metrics - Achieve consistently high engagement and interaction rates - Improve key performance indicators including conversion rate, average order value - Deliver ad concepts meeting rigorous campaign standards Required Qualifications - 5+ years creative Direct-to-Consumer advertising experience - Robust design and video editing portfolio - Expertise in creative research and strategic design integration - Comprehensive understanding of digital platforms - Passion for psychological, design-driven content creation - Active industry trend engagement