SciPlay is seeking a Creative Marketing Strategist to develop data-driven creative strategies for User Acquisition (UA), Retargeting (RT), and App Store Optimization (ASO). The ideal candidate will combine creativity and analytics to produce high-performing campaigns that drive user growth, engagement, and retention across SciPlay's portfolio of free-to-play mobile and web games.
What You'll Do
- Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience.
- Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights.
- Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives.
- Write ad briefs that are data-driven and creative.
- Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production.
- Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation.
- Partner with UA, RT and, ASO teams to align creative strategies with marketing goals.
- Collaborate with game teams to ensure product features will be reflected in our creative strategy.
- Work closely with the Art Team to execute the creative strategy, review concepts and ads.
What We're Looking For
- Creative thinker: create multiple messages and concepts that drive from the same insights.
- Strong analytical skills.
- A keen eye for details and a strong sense of aesthetic.
Nice to Have
- Knowledge of Adobe Photoshop and creative AI tools is an advantage.
- Knowledge of social, gaming, analytics, and advertising worlds is an advantage.
- Understanding UA, RT and ASO strategy and tactics is an advantage.
- Experience in overseeing creative campaigns, making sure they align with the strategy is a plus.
- Agency experience is an advantage.
Technical Stack
- Adobe Photoshop
- creative AI tools
Team & Environment
- Friendly and supportive environment
- Healthy work-life balance
- Regular team-building events and other activities
Benefits & Compensation
- Social package: paid vacation and sick leaves
- Medical insurance coverage
- Conference participation reimbursement
- Employee referral bonuses
- Regular team-building events and other activities
- Healthy work-life balance
- Friendly and supportive environment
- Employee referral bonuses, conference participation reimbursement
Work Mode
global
SciPlay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
