VML Luxembourg is hiring a Senior Copywriter to act as an architect of language and strategic mind. In this role, you will transform complex insights into compelling narratives that forge deep connections and drive tangible business results for a portfolio of high-profile local and international clients.
What You'll Do
- Develop powerful creative concepts and 360° campaigns from copy, ensuring every word communicates and persuades.
- Create impactful headlines, body copy, scripts, and taglines for diverse channels: digital, ATL, BTL, social media, and e-commerce.
- Define, adapt, and maintain brand voice and tone for various clients, ensuring consistency and authenticity.
- Interpret creative and strategic briefs, transforming business objectives into clear and persuasive copy.
- Understand how copy influences Brand Experience, Customer Experience, and Commerce to guide users through a unified journey.
- Deepen consumer knowledge to create messages that connect emotionally and solve problems.
- Collaborate closely with Art Directors, Designers, Planners, and Account teams to develop integrated solutions.
- Guide and support junior Copywriters, sharing best practices to elevate creative standards.
- Articulate and defend creative ideas and copy decisions both internally and externally to clients.
- Develop copy optimized for digital environments, including SEO and UX Writing, and master social platform particularities.
- Explore how emerging tools and technologies, including Generative AI, can enhance creativity and efficiency.
What We're Looking For
- 4+ years of progressive experience as a Copywriter within integrated or high-level in-house advertising agencies.
- Robust and diverse portfolio demonstrating strong conceptual thinking and exceptional copy across multiple channels.
- Proven experience developing 360° campaigns for relevant clients.
- Native command of Spanish and professional fluency in English (oral and written).
- Professional degree in Advertising, Social Communication, Journalism, Literature, or a related field.
Nice to Have
- Awards are a significant plus.
Team & Environment
You will collaborate closely with Art Directors, Designers, Planners, and Account teams. We foster a fully inclusive, rewarding environment that values diversity and is conducive to professional development. We are committed to a culture of respect where everyone feels they belong and has the same opportunities.
Work Mode
This role follows a hybrid work model.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination.
