Responsibilities
- Lead the creation and implementation of product marketing strategies and value propositions for the Marketing Services product suite
- Gain deep insight into target markets, customer segments, industries, and applications to shape compelling positioning and communication
- Track industry developments, competitor actions, and user input to iteratively improve market positioning and offerings
- Establish and manage consistent value narratives, positioning statements, and core messaging that set products apart
- Work closely with Product Management to turn product features, roadmaps, and strategic goals into customer-facing propositions
- Develop high-impact marketing materials that communicate product value, such as messaging guides, presentations, use cases, and supporting content
- Assist in planning market entry strategies and product rollouts, ensuring clear positioning and strong internal and external understanding
- Coordinate with Customer Engagement, Go-To-Market, and Marketing teams to boost market visibility and ensure messaging accuracy, compliance, and effectiveness
Work Arrangement
Hybrid
