Manila, Metro Manila, Philippines Remote (Global) Contract

Lifted, an Upwork Company™ is hiring a Copy of Copy of Media Measurement Consultant - Global Reach & Analytics Framework

Responsibilities

  • Lead the discovery phase to define a standardized global methodology for measuring “unique reach” across digital and traditional media
  • Design an interpretation layer to normalize platform data, addressing deduplication, repeat exposure, and inconsistent platform definitions
  • Develop a hybrid data ingestion framework combining automated API integrations and manual inputs (e.g., spreadsheets, regional reports)
  • Establish data schemas, validation rules, and regional conversion logic (e.g., household-to-individual reach adjustments)
  • Define scalable approaches for incorporating TV, radio, OTT, and other non-digital channels without standardized APIs
  • Architect the structure and logic of a global reporting dashboard, enabling roll-ups by region, country, and channel
  • Collaborate with cross-functional stakeholders to balance methodological rigor with practical feasibility across global markets
  • Provide guidance on system architecture and support or lead implementation efforts, as needed

Work Arrangement

Remote (Worldwide)

Additional Information

  • Flexible hours
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Lifted, an Upwork Company™
A company focused on building AI-powered workforce solutions through the Upwork platform.
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Posted 5 days ago