Responsibilities
- Project & Dashboard Management: Manage timelines, deliverables, and operational workflows for measurement dashboards, 1PD onboarding, audience creation among other projects. Track campaign milestones, dependencies, and risks across cross-functional teams.
- Digital Tagging & Tracking: Support implementation and QA of tracking tags across media platforms and websites. Ensure campaign tagging follows established taxonomy and naming conventions. Collaborate with analytics teams to validate tracking accuracy and troubleshoot discrepancies. Assist with documentation of tagging standards and best practices.
- Attribution & Performance Operations: Maintain understanding of customer journey attribution models (first-touch, last-touch, multi-touch). Support integration of media tracking data into attribution and reporting frameworks. Partner with analytics teams to ensure media data aligns with broader customer journey measurement.
- Operational Excellence: Maintain campaign documentation, workflows, and tracking implementation guides. Identify opportunities to improve operational efficiency across campaign setup and reporting. Ensure compliance with internal data governance and marketing technology standards.
Requirements
- 3–5 years of experience in digital media operations, marketing operations, or campaign management.
- Experience working with digital tagging and tracking frameworks.
- Familiarity with customer journey attribution concepts and multi-channel measurement.
- Strong project management and organizational skills.
- Ability to coordinate across media, analytics, and technology teams.
Nice to Have
- Experience with tag management.
- Familiarity with analytics and reporting platforms such as Google Analytics or Adobe Analytics.
- Experience working with media platforms such as Google Campaign Manager 360 or The Trade Desk.
- Knowledge of marketing attribution tools or media measurement platforms.
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Work Arrangement
Hybrid
