Paired is hiring an Authority Marketing Brand Promoter to serve as the vital link between our client, Commerce Law Partners, and its target audience. You will develop and implement strategies to establish the firm, particularly the Chair of Contract & Procurement Optimization, as a prominent voice for enterprise clients.
What You'll Do
- Develop and implement an authority marketing strategy to position CLP as a go-to expert on enterprise contract, procurement, and regulatory disputes.
- Identify and prioritize relevant podcasts, YouTube shows, webinars, and niche media targeting C-suite executives, founders, in-house counsel, and decision-makers.
- Manage the entire outreach and booking process: create target lists, craft pitches, contact hosts, and secure consistent high-quality guest appearances.
- Design and oversee the firm’s flagship authority show (e.g., “Legal Myth Busters”): define format, themes, episode calendar, and guest ideas.
- Prepare partners for appearances by drafting episode outlines and talking points that simplify complex legal concepts for business audiences.
- Coordinate the production workflow for video and audio content, including recording sessions, asset handoff, editing reviews, and final approvals.
- Collaborate with editors and designers to transform long-form content into short-form clips and assets for LinkedIn and other platforms.
What We're Looking For
- 5+ years of experience in authority marketing or PR for professional services (legal, financial, consulting).
- A proven track record of personally booking guests on established shows—not just supporting someone else’s media strategy.
- Hands-on video content production experience, including scripting, directing, and delivering polished final cuts.
- A network of podcast hosts and producers you can actually reach and leverage.
Benefits & Compensation
- Opportunity to lead authority marketing strategy for a prominent client.
- Autonomy and ownership in a growth-focused environment.
- Flexible, remote-first work culture.
- Compensation includes a retainer plus a revenue share on ad spend.
Work Mode
This is a fully remote position open to global candidates.
