Reef is hiring an Appointment Setter & Lead Qualification Specialist to own the first stage of the sales process for a home improvement client. You will respond quickly to new enquiries, qualify using a tailored framework, nurture unready prospects, and book appointments directly into consultants’ calendars.
What You'll Do
- Monitor and action new enquiries from HubSpot, website forms, email and phone.
- Respond to new leads within minutes or hours during AEST/AEDT.
- Qualify using Budget, Authority, Need, Timeline and product fit across patios, decks and carports.
- Call, SMS and email to progress unready prospects until they meet the criteria.
- Book qualified appointments via HubSpot Scheduler or Calendly into Australian consultants’ calendars.
- Capture clean notes, budget information and call history in HubSpot so the consultant is fully prepared.
- Maintain CRM hygiene, stage movement and pipeline accuracy.
- Produce weekly reports on calls made, appointments set, qualified leads passed and pipeline activity.
- Follow scripts and templates provided and contribute suggestions to improve contact and conversion rates.
What We're Looking For
- Minimum 2 years in B2C appointment setting or lead qualification.
- Proven experience serving Australian consumers and working core AEST/AEDT hours.
- Confident on the phone with fast response times and strong objection handling.
- Hands-on with HubSpot and calendar booking tools, comfortable running structured call, SMS and email follow ups.
- Clear written and spoken English with a professional phone manner.
- Remote readiness: Fast and reliable internet connection; your own laptop or desktop suitable for the role; a quiet working environment; a good quality microphone or headset.
Nice to Have
- Experience ideally in home improvement, construction, solar, telco, insurance or similar high volume consumer categories.
- Familiarity with building approvals, outdoor structure products or home improvement terminology.
- Experience using Google Sheets or HubSpot reports for weekly KPI summaries.
- Comfort recording short Loom videos for handovers.
Technical Stack
- HubSpot CRM for leads, pipelines and reporting
- HubSpot Scheduler or Calendly for booking
- VoIP dialler, SMS and email sequences
- Google Workspace for documentation and reporting
Team & Environment
This role is part of an initial pilot team of 2 to 3 setters. There is opportunity to mature the role into management as the team grows.
Benefits & Compensation
- Monthly retainer
- Performance-based incentives per qualified appointment and agreed outcomes
- Strong, uncapped compensation based on performance
- Compensation: AUD $2,500 On-Track Earnings
Work Mode
This is a fully remote position open to candidates applying from anywhere.




