MLabs is hiring an APAC Community Lead to own and execute the entire community strategy for the APAC region for a leading Layer 1 blockchain. Your mission is to expand our regional presence and mindshare by building systems, managing relationships, and driving localized brand growth.
What You'll Do
- Identify, onboard, and manage a network of APAC-based advocates and KOLs to drive regional growth and mindshare.
- Build scalable systems and processes to effectively activate and track advocate output across content creation, community engagement, and brand presence.
- Coordinate regular touchpoints with top contributors to ensure alignment on messaging, product updates, and campaign opportunities.
- Source and manage localized amplification opportunities, including KOL cross-posting, Twitter Spaces, and content syndication.
What We're Looking For
- Crypto-native with a deep understanding of APAC social and community dynamics.
- At least 1,000 followers on X (Twitter), demonstrating good content quality and an engaged community.
- Proven experience working directly with KOLs, creators, and contributors across multiple social platforms.
- Fluent in English and at least one major APAC language (Mandarin, Korean, Japanese, Bahasa, Vietnamese, etc.).
- Strong judgment around narrative and brand alignment.
Nice to Have
- Experience working at a large blockchain foundation or a Traditional Finance institution.
- Prior success building social communities for a Layer 1 blockchain or large-scale DeFi project.
- Strong existing connections with influencers and creators in the crypto space.
Team & Environment
Work in collaboration with growth, community, and product teams.
Benefits & Compensation
- Highly competitive package including Base Salary ($150K - $200K) + Equity/Tokens, providing direct participation in the company's success.
- Lead the expansion strategy in a critical region for a Layer 1 blockchain that is setting new standards for performance and scalability.
- Work as part of a global team focused on technical excellence and decentralized sovereignty.
Work Mode
This is a remote, global position with a preference for candidates located in the APAC region, such as Hong Kong, Singapore, Korea, or Japan.
At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all.
