ROI Hunter specializes in Product Performance Management (PPM), a new category designed to improve e-commerce profitability. The platform empowers businesses to identify which products drive the most value and automatically promote them through AI-powered dynamic creatives across video and image formats.
By deconstructing campaign performance down to the product level and combining it with business metrics like margin, return rate, and ad spend, ROI Hunter creates a unified data layer. This enables marketers, commercial teams, and CMOs to make real-time, data-driven decisions to optimize promotions, control which products are advertised, and focus on high-performing items.
The platform integrates marketing, creative, and commercial functions, allowing users to create product strategies, generate millions of creatives in minutes using AI templates, and automate campaigns across channels like Meta and Google. Trusted by over 400 retail brands globally, ROI Hunter helps businesses increase profitability and efficiency.
