mediasmart is part of the Affle group, a global adtech company, and focuses on enabling advertisers to reach audiences across digital journeys in real time. The company operates a proprietary technology stack including a DSP, DMP, and Ad-Server, with direct connections to over 30 ad exchanges to buy display, video, native, and CTV ads across mobile apps, Connected TVs, DOOH, and desktop. It was one of the first players in the programmatic mobile ecosystem.
