Responsibilities
- Support the management and optimization of the marketing technology stack, with a focus on Adobe Experience Manager (AEM) and related digital platforms.
- Assist in implementing technical enhancements that improve website performance, crawlability, and indexability.
- Work with internal teams to ensure proper integration between CMS, analytics platforms, CDP, and other marketing tools.
- Support initiatives to optimize content and site architecture for AI-powered search experiences and generative search engines.
- Assist in implementing structured content and technical signals that improve AI discoverability and answer engine visibility.
- Work with content and SEO teams to ensure pages are structured to support AI search summaries, featured snippets, and knowledge extraction.
- Implement and maintain technical SEO best practices across web properties.
- Conduct audits to identify and resolve issues related to crawlability, indexation, structured data, site speed, mobile performance, and internal linking.
- Monitor site health using tools such as Google Search Console, crawling tools, and analytics platforms.
- Implement SEO improvements including metadata optimization, schema markup, canonicalization, redirects, and sitemap management.
- Identify and implement improvements that enhance site performance, Core Web Vitals, and user experience.
- Collaborate with development teams to ensure best practices in HTML structure, page rendering, and JavaScript usage.
- Support AEM component optimization and ensure templates follow SEO and accessibility standards.
- Work closely with marketing, web operations, analytics, and development teams to ensure consistent implementation of SEO and Martech best practices.
- Provide technical recommendations that support campaign performance, content discoverability, and digital experience improvements.
- Document processes and technical guidelines to support ongoing platform governance.
Requirements
- Strong technical background
- Hands-on experience with website performance optimization and search engine best practices
- Experience with Adobe Experience Manager (AEM)
- Experience with technical SEO implementation
- Ability to implement technical enhancements for crawlability and indexability
- Experience with SEO tools such as Google Search Console and crawling tools
- Experience implementing structured data, schema markup, canonicalization, redirects, and sitemap management
- Understanding of site speed, mobile performance, and Core Web Vitals optimization
- Experience collaborating with marketing, analytics, and development teams
Nice to Have
- Experience with Generative Engine Optimization (GEO)
- Familiarity with AI-powered search experiences and answer engines
- Experience with content structuring for AI search summaries and featured snippets
- Experience integrating CMS with analytics platforms, CDPs, and other marketing tools
- Knowledge of HTML structure, page rendering, and JavaScript usage in the context of SEO
