About the Role
This role is responsible for planning, executing, and scaling user acquisition campaigns to meet growth targets. The ideal candidate will have experience in performance marketing, strong analytical skills, and a proven track record in optimizing ROI across paid channels.
Responsibilities
- Develop and manage paid advertising strategies to acquire new users
- Optimize campaigns across platforms including social media and programmatic networks
- Analyze user behavior and conversion metrics to improve performance
- Collaborate with creative teams to produce effective ad assets
- Monitor key performance indicators such as CPI, LTV, and ROAS
- Manage budgets to ensure efficient spending and scalability
- Conduct A/B testing to refine targeting and messaging
- Leverage data insights to adjust bidding and audience strategies
- Work closely with analytics teams to track campaign effectiveness
- Stay current with industry trends and emerging advertising technologies
- Coordinate with external partners and media agencies
- Ensure compliance with platform advertising policies
- Report on campaign performance to stakeholders
- Identify new growth opportunities in untapped markets
- Use attribution tools to measure channel performance accurately
Nice to Have
- Experience in the mobile gaming or SaaS industry
- Advanced certification in digital marketing platforms
- Familiarity with UA automation tools
- Background in data science or quantitative analysis
- Experience managing international campaigns
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Hybrid remote
Team
Marketing and growth team within a tech-focused startup environment
Growth Focus
This position plays a central role in scaling customer acquisition through innovative ad strategies and continuous optimization.
Tech Stack
Tools include Meta Ads Manager, Google Ads, TikTok Ads, AppsFlyer, Tableau, and internal analytics dashboards.
Available for qualified candidates
