About the Role
Oversee media buying operations for dating-related advertising campaigns, guiding a team to execute, monitor, and improve performance across multiple channels and platforms.
Responsibilities
- Manage and mentor a team of media buyers specializing in dating verticals
- Develop and implement scalable media buying strategies
- Analyze campaign performance to identify optimization opportunities
- Monitor key performance metrics and adjust tactics accordingly
- Collaborate with cross-functional teams to align media efforts with business goals
- Negotiate placements and partnerships with advertising platforms
- Ensure compliance with platform policies and brand safety standards
- Lead A/B testing initiatives to refine targeting and creatives
- Maintain up-to-date knowledge of industry trends and ad tech developments
- Prepare detailed performance reports for stakeholders
- Drive efficiency in budget allocation across channels
- Oversee daily campaign operations and troubleshooting
- Train team members on best practices and new tools
- Set team KPIs and track progress toward objectives
- Respond to market shifts with agile campaign adjustments
Nice to Have
- Experience with mobile user acquisition campaigns
- Background in affiliate marketing or performance networks
- Familiarity with CRM and retargeting tools
- Knowledge of attribution models and analytics platforms
- Experience managing international campaigns
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Hybrid work model with flexible hours
Team
Collaborative team focused on digital advertising in the dating sector
What We Offer
- Opportunities for professional growth and leadership development
- Modern tools and technology to support campaign execution
- Supportive work culture emphasizing innovation and accountability
- Health and wellness benefits package
- Regular team events and knowledge-sharing sessions
Application Process
- Submit your resume and a brief cover letter
- Complete a short assessment on media buying scenarios
- Participate in a team interview and case study review
- Final interview with department leadership
- Offer extended to successful candidate within one week
Available for qualified candidates
