Phiture is looking for a Staff Content Designer to define language, systems, and strategy for Ethos's digital life insurance experience. You'll be a strategic partner influencing product direction from concept to launch, creating frameworks that scale across products and teams.
What You'll Do
- Define and evolve the content design vision and strategy for Ethos’s core product experiences and new product ventures.
- Partner closely with Product, Design, Research, Brand, Content Design and leadership to align communication across holistic user journeys.
- Establish playbooks for supporting products at different lifecycles and evolving Ethos’ content maturity overall.
- Drive high-impact initiatives across multiple product areas, ensuring content clarity, emotional resonance, and conversion effectiveness.
- Create scalable frameworks for tone, messaging hierarchy, and microcopy patterns.
- Lead content forward experience projects where narrative helps users navigate nuanced decisions and emotional barriers.
- Champion accessibility, inclusivity, and transparency through every word and interaction.
- Guide product designers and product managers in content craft.
- Contribute to and evolve Ethos’s content design standards, systems, and governance models.
- Intake and synthesize key stakeholder feedback to hone designs and achieve alignment.
- Partner with Data Science and Research to design experiments and content hypotheses connecting language to user behavior and business metrics.
- Use qualitative and quantitative insights to continuously refine Ethos’s voice and approach to storytelling.
What We're Looking For
- 8+ years of content design, UX writing, product writing or other relevant work.
- 3+ years in a senior or staff-level content role.
- Demonstrated success designing content systems and frameworks at scale.
- Experience leading content design for multi-surface consumer products (web, mobile, and email).
- Proven ability to influence product direction through language strategy and user insight.
- Deep understanding of conversion-driven storytelling, particularly in regulated or complex domains (e.g., fintech, insurance, healthcare).
- Proficiency in Figma and collaboration tools.
- A portfolio demonstrating strategic thinking, cross-functional collaboration, and craft excellence.
Technical Stack
- Figma
Team & Environment
You'll partner with the content team, product design, and other functions.
Benefits & Compensation
- Compensation range: $126,000 - $224,000
Work Mode
This is a remote position for candidates located in the US.
We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
