About the Role
This role involves supporting the development and execution of social media strategies to increase audience engagement and brand visibility. The individual will create content, monitor trends, and collaborate with team members to ensure messaging aligns with marketing goals.
Responsibilities
- Develop and schedule daily content across multiple social media platforms
- Monitor account performance using analytics tools and adjust strategies accordingly
- Engage with followers by responding to comments and direct messages
- Stay updated on platform algorithm changes and emerging digital trends
- Assist in crafting copy and visuals that reflect brand voice
- Collaborate with designers and marketers to produce multimedia content
- Track competitor activity and identify opportunities for differentiation
- Support campaign launches with targeted social promotions
- Maintain content calendars and ensure timely publishing
- Report on key metrics such as reach, engagement, and follower growth
- Help manage community guidelines and moderation practices
- Contribute ideas for viral and shareable content formats
- Ensure brand consistency across all social channels
- Participate in brainstorming sessions for campaign themes
- Use social listening tools to monitor brand mentions
- Identify influencer collaboration opportunities
- Coordinate with legal and compliance teams when necessary
- Manage social media ad placements and basic performance tracking
- Support crisis communication protocols when needed
- Archive and organize digital assets for future use
- Train team members on social media best practices
- Update profiles and bios to reflect current initiatives
- Conduct A/B testing on post formats and timing
- Gather user-generated content for promotional use
- Attend team meetings to provide social media insights
Nice to Have
- Experience in the education or career development sector
- Portfolio showcasing successful social media campaigns
- Certification in digital marketing or social media management
- Experience with TikTok or emerging platforms
- Background in data visualization for reporting
- Knowledge of HTML and basic web publishing
- Experience training others in social media use
Compensation
Competitive hourly rate based on experience
Work Arrangement
Hybrid remote
Team
Collaborative marketing team with creative professionals
Culture & Values
- We prioritize transparency, innovation, and mutual respect in all team interactions.
- Diversity of thought and inclusive practices are central to our approach.
- Employees are encouraged to take initiative and contribute ideas freely.
Growth Opportunities
- Team members have access to professional development resources.
- Internal mobility is supported for those who demonstrate strong performance.
- Regular feedback sessions help guide career progression.
Not available
