Brazil (Remote); Argentina (Remote); Chile (Remote); Mexico (Remote); Peru (Remote); Uruguay (Remote) Remote (Global) Full-time

Willow Health is hiring a Senior Web Designer

Responsibilities

  • Designing high-converting landing pages tied to campaign goals
  • Maintaining brand consistency across digital channels
  • Producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives
  • Conducting user research
  • Analyzing competitors and performance data
  • Partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals
  • Creating wireframes and interactive prototypes in Figma
  • Designing polished interfaces that follow brand guidelines
  • Iterating based on data and feedback
  • Planning and running usability tests
  • Ensuring designs meet accessibility standards
  • Staying current on inclusive design practices
  • Building and maintaining scalable design systems
  • Producing style guides and UI specs
  • Delivering clean design handoffs to engineering
  • Working closely with developers, PMs, marketers, and stakeholders
  • Leading design discussions
  • Owning decisions end-to-end
  • Staying current on design and web trends to keep output quality high

Requirements

  • 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments
  • Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes
  • Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences
  • Experience running or designing for A/B tests and experimentation programs
  • A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns
  • Expert-level Figma (components, auto-layout, variables, prototyping, design system management)
  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)
  • Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition
  • Deep understanding of responsive/adaptive design and mobile-first principles
  • Working knowledge of HTML/CSS fundamentals
  • Familiarity with WCAG accessibility standards and inclusive design practices
  • Experience building and maintaining scalable design systems
  • Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers)
  • Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent
  • Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome
  • Commercially minded — understands that design in this role serves business outcomes, not just aesthetics
  • Detail-oriented, with high standards for craft and polish
  • Comfortable working in a fast-paced environment where priorities shift and timelines compress
  • Collaborative, low-ego, and able to disagree constructively

Nice to Have

  • Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design)
  • Hands-on Webflow experience
  • Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions)
  • Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale
  • Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data
  • Understanding of SEO principles as they relate to page design and structure
  • Experience partnering with copywriters on messaging-driven landing pages
  • Previous agency background combined with in-house experience

Benefits

  • Flexible hours
  • Work wherever you choose
  • Fun and casual work environment
  • Employee engagement activities and virtual gatherings
  • As full-time member of our team, you’ll enjoy:

Work Arrangement

Remote (Worldwide)

Additional Information

  • We are a diverse, global team! 🌍
Required Skills
Adobe Creative Suite
About company
Willow Health
Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.
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Job Details
Department Design & Creatives
Category other
Posted 24 days ago