About the Role
The role involves managing performance marketing campaigns to drive user growth, leveraging analytics and optimization techniques to maximize ROI across paid channels.
Responsibilities
- Lead the planning and execution of digital user acquisition campaigns
- Manage budgets across multiple paid advertising platforms
- Analyze campaign performance to identify optimization opportunities
- Collaborate with creative teams to develop high-converting ad content
- Track and report on key performance metrics including CAC and LTV
- Optimize bidding strategies for paid search and social platforms
- Conduct A/B testing to improve conversion rates
- Monitor industry trends and adjust strategies accordingly
- Work closely with product and analytics teams to align on goals
- Manage relationships with external advertising partners and vendors
- Develop audience targeting strategies based on user behavior and segmentation
- Ensure compliance with data privacy regulations in all campaigns
- Scale successful campaigns across new channels and regions
- Use data to inform decisions on budget allocation and channel mix
- Maintain documentation of campaign strategies and results
Nice to Have
- Experience in fintech or financial services marketing
- Background in managing campaigns for mobile-first products
- Familiarity with CRM and marketing automation tools
- Knowledge of SEO and organic growth strategies
- Experience working in startup environments
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with office presence in Berlin
Team
Part of a growing marketing team focused on data-driven growth
Why Join Us
- Opportunity to shape the future of a growing product in a high-impact role
- Supportive environment that values innovation and personal development
What We Offer
- Flexible working hours
- Professional development budget
- Modern office space in central Berlin
- Health and wellness programs
- Team events and company retreats
Available for qualified candidates
