About the Role
Develop high-performance HTML5 playable ads using Pixi.js, Phaser, or WebGL, optimized for mobile browsers and ad platforms. Ship lightweight, engaging experiences that meet strict size and performance constraints while collaborating with design and product teams to drive conversion.
Responsibilities
- Create and deploy HTML5 playable ads using frameworks such as Pixi.js, Phaser, Three.js, or custom WebGL implementations.
- Optimize ad content to meet strict platform requirements, including file size caps, fast load times, sandboxed environments, and proper clickthrough functionality.
- Ensure smooth performance across mobile browsers, including iOS Safari and Android Chrome.
- Design modular, reusable systems that enable rapid development and iteration of playable ads.
- Work closely with design and product teams to turn creative concepts into effective interactive experiences.
- Integrate analytics and event tracking to assess user engagement and conversion metrics.
- Troubleshoot rendering issues in Canvas and WebGL, input handling, device compatibility, and performance bottlenecks.
- Refine ad builds quickly based on performance data and creative feedback.
- Connect playable ads with SDKs and technical requirements of major ad networks such as Meta, Google, TikTok, and Unity.
- Maintain high standards for visual polish, responsiveness, and user experience in short-duration gameplay sessions.
Requirements
- Proven experience developing and launching HTML5 playable ads.
- Minimum of five years in software engineering with a focus on web-based games or interactive advertisements.
- Advanced skills in JavaScript and TypeScript, with deep knowledge of modern web game frameworks including Pixi.js, Phaser, and Three.js.
- Strong grasp of mobile browser limitations, memory optimization, and responsive design across devices.
- Hands-on experience adhering to ad network technical specifications and constraints.
- Demonstrated ability to optimize for fast loading, small file size, and efficient runtime performance.
- Experience implementing analytics or tracking solutions to measure ad effectiveness.
- Solid debugging capabilities across various browsers and mobile devices.
- Ability to work quickly and adapt in a fast-moving, data-driven environment.
- Clear communication skills and a sense of ownership from concept through to deployment.
Nice to Have
- Experience collaborating directly with growth or marketing teams on playable ad campaigns.
- Familiarity with A/B testing methodologies and performance-based iteration.
- Background in creating internal tools or pipelines to streamline playable ad production.
- Game design experience or strong understanding of what drives player engagement.
- Exposure to automated build processes or asset optimization pipelines for lightweight outputs.
Tech Stack
Pixi.js, Phaser, Three.js, WebGL, JavaScript, TypeScript, HTML5, Canvas, Mobile browsers, Ad network SDKs
Compensation
Not specified
Work Arrangement
Not specified
Team
Collaborates with design and product teams to deliver high-converting interactive ads.
Additional Information
- Experience with playable ads and mobile HTML5 game environments is required.
Not specified
