About the Role
This role is responsible for shaping and executing product marketing strategy from concept to launch, working closely with product, sales, and marketing teams to ensure clear positioning, effective messaging, and strong market traction for new and existing offerings.
Responsibilities
- Lead end-to-end go-to-market planning for major product launches
- Develop positioning and messaging frameworks that resonate with target audiences
- Collaborate with product teams to influence roadmap priorities based on market insights
- Translate technical features into customer-centric benefits for sales and marketing materials
- Conduct competitive analysis to identify differentiation opportunities
- Partner with demand generation to create campaigns that drive product awareness
- Support sales enablement with tools, battle cards, and training programs
- Gather and apply customer feedback to refine product messaging
- Analyze market trends and customer behavior to guide marketing strategy
- Work with design teams to develop compelling visual assets and presentations
- Ensure brand consistency across all product-related communications
- Manage timelines and deliverables across cross-functional launch teams
- Define success metrics for product launches and track performance post-release
- Present product updates and strategies to executive stakeholders
- Maintain a deep understanding of the financial operations landscape
Nice to Have
- MBA or advanced degree
- Experience marketing developer-first or API-centric products
- Background in financial systems or enterprise software
- Prior work at a high-growth startup or scale-up
- Knowledge of SEO and content marketing best practices
Compensation
Competitive salary and equity package
Work Arrangement
Hybrid
Team
Product Marketing team within a fast-growing financial technology company
About the Team
The product marketing team operates at the intersection of product, sales, and marketing, ensuring that innovations reach the market with clarity and impact. Team members are strategic thinkers who execute with precision and thrive in collaborative, fast-moving environments.
What We Value
We prioritize data-driven decision-making, customer empathy, and clear communication. The ideal candidate balances creativity with analytical rigor and is committed to continuous learning and improvement.
Available
