About the Role
Lead the strategy and execution of performance marketing initiatives to achieve customer acquisition and revenue targets through data analysis, channel optimization, and cross-functional collaboration.
Responsibilities
- Develop and manage paid acquisition strategies across digital platforms
- Analyze campaign performance to identify optimization opportunities
- Collaborate with creative teams to produce high-converting ad content
- Manage media budgets to maximize return on ad spend
- Implement and monitor A/B testing frameworks for landing pages and ads
- Track and report on KPIs including CAC, LTV, and conversion rates
- Optimize bidding strategies using platform-specific tools and automation
- Coordinate with analytics teams to ensure accurate data tracking
- Evaluate new advertising channels and platforms for expansion
- Maintain up-to-date knowledge of digital marketing trends and algorithms
- Work closely with product teams to align messaging with user experience
- Ensure compliance with advertising platform policies and brand guidelines
- Use CRM data to refine audience targeting and segmentation
- Support seasonal and promotional campaign planning
- Lead vendor relationships for ad tech and analytics tools
- Drive alignment between marketing and sales objectives
- Conduct competitive analysis to inform media strategy
- Implement attribution modeling to assess channel effectiveness
- Manage agency partners involved in campaign execution
- Translate business goals into measurable marketing KPIs
- Optimize user journey from click to conversion
- Leverage first-party data for audience personalization
- Present strategic recommendations to senior stakeholders
- Ensure data privacy compliance in all marketing activities
- Scale successful campaigns across regions or verticals
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Collaborative marketing team focused on data-driven growth
What We Offer
- Comprehensive health and wellness benefits
- Annual performance bonus and equity options
- Flexible vacation policy and paid holidays
- Professional development stipend
- Remote work support and home office allowance
Culture & Values
- Data-first decision-making environment
- Emphasis on experimentation and innovation
- Flat organizational structure with open communication
- Commitment to diversity and inclusion
- Regular team offsites and learning sessions
Available for qualified candidates
