About the Role
We are looking for a seasoned professional to lead paid social strategies across Meta, TikTok, Reddit, and emerging platforms, with a focus on scaling user acquisition for digital content products through innovative advertising and testing methodologies.
Responsibilities
- Manage and refine paid social ad budgets on platforms including Meta, TikTok, and Reddit, supporting both web and mobile app campaigns
- Create and implement paid social strategies that support business growth goals and align with brand standards
- Develop and maintain advanced audience targeting systems to maintain performance amid platform changes and creative wear-out
- Plan and run structured experiments across bidding approaches, ad formats, and audience tactics, producing reusable test frameworks
- Work closely with creative teams to shape high-performing ad content using performance insights
- Use artificial intelligence tools to speed up creative development and testing, including concept ideation, dynamic creative optimization, and performance forecasting
- Lead post-campaign reviews and document findings to inform future strategy and planning
- Collaborate with product and engineering teams to identify issues in landing page experiences, suggest A/B tests, and manage a conversion rate optimization roadmap
- Evaluate user journey performance from ad click to subscription sign-up, linking media spend to conversion outcomes
- Partner with data science to build attribution models, run incrementality studies, and establish lifetime value signaling pipelines
- Take ownership of analytics and reporting, clearly communicating results, successes, and challenges to key stakeholders
Benefits
- Flexible work model (Scribd Flex)
- Comprehensive health, dental, and vision insurance
- Mental health resources and disability coverage
- Generous paid time off including vacation, sick leave, holidays, winter break, volunteer days, and sabbaticals
- Paid parental leave and family support benefits
- Retirement plan with company match and employee equity
- Learning and development initiatives and career growth opportunities
- Wellness and home office stipends
- Free access to the company’s full suite of digital products
- Enterprise-level access to leading artificial intelligence tools
Work Arrangement
Hybrid
About the Role
We're seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging social platforms. This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies.
Working at Scribd, Inc.
Are you currently based in a location where Scribd, Inc. can employ you? Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance: United States: Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C. Canada: Ottawa | Toronto | Vancouver Mexico: Mexico City
Get to Know Scribd, Inc.
About Scribd, Inc. Life at Scribd, Inc. We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process. If you apply for a job with Scribd or otherwise engage with us in connection with employment (including as an employee, contractor, or other personnel), the personal information we process in that context is subject to our Employee and Applicant Privacy Policy. Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
Other
- Occasional in-person attendance is required for all employees, regardless of location
- Employees must have their primary residence in or near one of the listed cities
- Comprehensive health, dental, and vision coverage
- Mental health support and disability coverage
- Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
- Paid parental leave and family support benefits
- Retirement matching and employee equity
- Learning and development programs and professional growth opportunities
- Wellness and home office stipends
- Complimentary access to the Scribd, Inc. suite of products
- Enterprise access to leading AI tools
- Scribd Flex (flexible work model)
- Personal information processed in employment context is subject to Employee and Applicant Privacy Policy
- Equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law
