About the Role
The Senior Paid Social Manager will oversee the development, execution, and optimization of paid social strategies to meet business goals, working cross-functionally to drive performance and innovation.
Responsibilities
- Lead end-to-end management of paid social campaigns across platforms such as Meta, TikTok, and LinkedIn
- Develop audience targeting strategies using first- and third-party data
- Collaborate with analytics teams to measure campaign effectiveness and ROI
- Optimize budgets and bidding strategies based on performance data
- Manage day-to-day campaign operations including setup, monitoring, and troubleshooting
- Create and deliver performance reports for internal stakeholders
- Stay current with platform updates, trends, and emerging ad technologies
- Partner with creative teams to guide ad content and format development
- Test and evaluate new ad formats and campaign approaches
- Ensure brand consistency across all paid social messaging
- Work with external agencies and platform representatives
- Manage timelines and deliverables for campaign launches
- Support A/B testing initiatives to refine targeting and creative performance
- Use analytics tools to extract insights and inform strategy adjustments
- Maintain documentation of campaign strategies and results
- Identify opportunities to scale successful campaigns
- Align paid social efforts with broader marketing objectives
- Provide recommendations based on competitive and market analysis
- Ensure compliance with advertising policies and platform guidelines
- Mentor junior team members and share best practices
Nice to Have
- Experience with programmatic social buying platforms
- Certifications from social media platforms or digital marketing programs
- Background in performance marketing analytics
- Familiarity with marketing automation tools
- Knowledge of AI-driven ad optimization technologies
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid
Team
Part of the digital marketing team focused on customer acquisition and retention
Why This Role Matters
This position plays a key role in shaping how the company engages with audiences through paid social channels, directly influencing growth and brand visibility in a competitive digital landscape.
Growth Opportunities
The role offers a path to lead larger marketing initiatives and mentor team members, with potential to influence broader digital strategy.
Not available
