Esentepe, Büyükdere Cd., Şişli, Istanbul, Istanbul, Turkey Hybrid Employment

Experian is hiring a Senior Marketing Specialist

Responsibilities

  • Develop and execute marketing strategies to enhance brand presence.
  • Collaborate with cross-functional teams to deliver marketing campaigns.
  • Analyze market trends and customer insights to inform marketing strategies.
  • Manage marketing budgets and allocate resources effectively.
  • Create and distribute marketing content across various channels.
  • Monitor and report on the performance of marketing campaigns.
  • Identify and pursue strategic partnerships and sponsorships.
  • Conduct market research to understand customer needs and preferences.
  • Develop and maintain relationships with key stakeholders.
  • Ensure marketing activities align with the overall business objectives.
  • Stay updated with industry trends and best practices in marketing.
  • Provide guidance and mentorship to junior marketing team members.
  • Coordinate with external agencies and vendors for marketing projects.
  • Plan and execute events to promote the company's products and services.
  • Develop and implement digital marketing strategies.
  • Create and manage social media content and campaigns.
  • Analyze and optimize search engine marketing (SEM) and search engine optimization (SEO) strategies.
  • Develop and execute email marketing campaigns.
  • Create and manage pay-per-click (PPC) advertising campaigns.
  • Develop and implement content marketing strategies.
  • Create and manage influencer marketing campaigns.

Nice to Have

  • Master's degree in Marketing, Business, or a related field.
  • Certification in digital marketing or a related field.
  • Experience with marketing in the finance industry.
  • Familiarity with CRM software.
  • Experience with marketing analytics tools.
  • Knowledge of A/B testing and optimization techniques.
  • Experience with marketing in a hybrid work environment.

Compensation

Competitive salary

Work Arrangement

Hybrid

Team

Marketing team

What You'll Do

  • Lead the development and execution of marketing strategies.
  • Collaborate with cross-functional teams to deliver marketing campaigns.
  • Analyze market trends and customer insights to inform marketing strategies.
  • Manage marketing budgets and allocate resources effectively.
  • Create and distribute marketing content across various channels.
  • Monitor and report on the performance of marketing campaigns.
  • Identify and pursue strategic partnerships and sponsorships.
  • Conduct market research to understand customer needs and preferences.
  • Develop and maintain relationships with key stakeholders.
  • Ensure marketing activities align with the overall business objectives.
  • Stay updated with industry trends and best practices in marketing.
  • Provide guidance and mentorship to junior marketing team members.
  • Coordinate with external agencies and vendors for marketing projects.
  • Plan and execute events to promote the company's products and services.
  • Develop and implement digital marketing strategies.
  • Create and manage social media content and campaigns.
  • Analyze and optimize search engine marketing (SEM) and search engine optimization (SEO) strategies.
  • Develop and implement email marketing campaigns.
  • Create and manage pay-per-click (PPC) advertising campaigns.
  • Develop and implement content marketing strategies.
  • Create and manage influencer marketing campaigns.

What You Need

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in a marketing role, with a focus on digital marketing.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Proficient in marketing tools and software.
  • Experience with data analysis and reporting.
  • Knowledge of market research methods and techniques.
  • Ability to work independently and in a team environment.
  • Strong project management skills.
  • Experience with event planning and execution.
  • Familiarity with social media platforms and strategies.
  • Experience with search engine marketing (SEM) and search engine optimization (SEO).
  • Knowledge of email marketing best practices.
  • Experience with pay-per-click (PPC) advertising.
  • Familiarity with content marketing strategies.
  • Experience with influencer marketing campaigns.
  • Ability to manage multiple projects and priorities.
  • Strong organizational and time-management skills.
  • Experience with budget management and allocation.
  • Ability to develop and maintain relationships with stakeholders.
  • Knowledge of industry trends and best practices in marketing.
  • Experience with strategic planning and execution.
  • Ability to provide guidance and mentorship to junior team members.
  • Experience with cross-functional team collaboration.
  • Familiarity with marketing automation tools.

What Will Set You Apart

  • Master's degree in Marketing, Business, or a related field.
  • Certification in digital marketing or a related field.
  • Experience with marketing in the finance industry.
  • Familiarity with CRM software.
  • Experience with marketing analytics tools.
  • Knowledge of A/B testing and optimization techniques.
  • Experience with marketing in a hybrid work environment.

Not specified

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About company
Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. It helps redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, using data, analytics and software.
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Job Details
Department Sales & Business Development
Category other
Posted 4 days ago