About the Role
This role leads the development and execution of marketing strategies tailored to key customer partners, aligning brand initiatives with customer-specific goals to drive demand, engagement, and revenue growth.
Responsibilities
- Lead the creation of customer-specific marketing strategies that support joint business objectives.
- Collaborate with sales and channel teams to identify high-potential customer opportunities.
- Develop data-driven campaigns to increase product adoption and customer retention.
- Manage cross-functional teams to execute marketing plans aligned with customer needs.
- Analyze market trends and customer behavior to inform strategic decisions.
- Build strong relationships with key customer stakeholders and marketing teams.
- Oversee the development of co-branded marketing materials and campaigns.
- Track and report on campaign performance using defined KPIs and metrics.
- Optimize marketing spend to maximize return on investment.
- Ensure brand consistency across all customer-facing initiatives.
- Lead quarterly business reviews with customer marketing counterparts.
- Identify new market opportunities through customer insights.
- Coordinate product launches with customer-specific messaging and timing.
- Drive digital marketing efforts tailored to customer segments.
- Support the development of customer segmentation models.
- Manage agency partners and external vendors as needed.
- Translate customer feedback into actionable marketing improvements.
- Stay current on competitive activity and industry developments.
- Mentor and develop team members in customer marketing best practices.
- Ensure compliance with legal and regulatory requirements in all campaigns.
- Facilitate internal alignment between marketing, product, and sales teams.
- Use CRM and analytics tools to monitor customer engagement.
- Present strategic recommendations to senior leadership.
- Maintain a customer-first mindset in all marketing activities.
- Drive innovation in customer engagement through pilot programs.
Compensation
Competitive salary and performance-based incentives commensurate with experience.
Work Arrangement
Hybrid work model with a combination of remote and on-site presence.
Team
Part of the global marketing team focused on customer engagement and revenue growth.
Why Join Us
- We offer a dynamic environment where innovation drives growth and customer success.
- You’ll work with global teams and leading-edge technology in data storage and solutions.
- Opportunities for professional development and career advancement are supported.
- We value diverse perspectives and inclusive collaboration across all levels.
Diversity and Inclusion
- We are committed to fostering a workplace that values equity and inclusion.
- All qualified applicants receive consideration without regard to race, gender, or background.
Not available for this position.
