Vanta is hiring a Senior Enterprise Campaign Manager in a strategic, hands-on individual contributor role. You will own and scale campaign efforts across the funnel, building targeted, data-driven campaigns to reach key buying groups within priority enterprise accounts.
What You'll Do
- Define the strategy and lead the execution of high-touch campaigns for Vanta's fast growing segment of enterprise accounts.
- Identify target accounts, build account list and align on campaign objectives in collaboration with Sales and RevOps.
- Champion the use of AI-driven tools and workflows to scale personalization efforts, automate repetitive tasks, and create novel campaign experiences.
- Work closely with Product Marketing to ensure messaging aligns with product positioning and addresses customer pain points.
- Manage multi-channel campaigns across email, digital advertising, direct mail, webinars, and events to engage target accounts effectively in partnership with channel teams.
- Utilize ABM platforms and marketing automation tools to orchestrate and measure campaigns.
- Analyze campaign performance, providing insights and recommendations to optimize engagement and conversion rates.
- Maintain documentation of campaign strategies, processes, and performance metrics for cross-functional visibility.
What We're Looking For
- 5–8 years of B2B marketing experience
- At least 2–3 years focused on account-based marketing or demand generation
- Proven track record of developing and executing successful ABM campaigns that drive pipeline and revenue in partnership with sales
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies
- Experience with ABM tools such as 6sense, Demandbase, or similar platforms
- Proficiency in marketing automation and CRM systems, including Marketo, HubSpot, Salesforce, or equivalents
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence senior stakeholders
Nice to Have
- Experience leveraging AI tools to innovate on traditional demand gen and ABM tactics at scale
- Creative thinker with a proactive approach to problem-solving and continuous improvement
Technical Stack
- Clay, 6sense, DemandBase, HubSpot, Marketo, Salesforce
Team & Environment
Individual contributor role, works cross-functionally with Sales, RevOps, Product Marketing, and channel teams.
Benefits & Compensation
- Industry-competitive compensation
- 100% covered medical, dental, and vision benefits with dependents coverage
- 16 weeks fully-paid parental Leave for all new parents
- Health & wellness and remote workplace stipends
- Family planning benefits through Carrot Fertility
- 401(k) matching
- Flexible work hours and location
- Open PTO policy
- 11 paid holidays in the US
Work Mode
This is a remote position with team members in SF, NYC, London, Dublin, and Sydney.
We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class.
