About the Role
The Senior Director, Product Marketing will be responsible for developing and executing the go-to-market strategy for application security and performance products, working closely with cross-functional teams to drive market awareness, customer acquisition, and revenue growth.
Responsibilities
- Develop and execute the go-to-market strategy for application security and performance products.
- Collaborate with product, sales, and customer success teams to drive market awareness and customer acquisition.
- Create and deliver compelling product messaging and positioning.
- Develop and execute demand generation programs to drive lead generation and pipeline growth.
- Analyze market trends and customer needs to inform product roadmaps and marketing strategies.
- Manage a team of product marketing managers and specialists.
- Work with the executive team to align marketing strategies with overall business objectives.
- Develop and manage the product marketing budget.
- Create and deliver presentations to internal and external stakeholders.
- Conduct competitive analysis to identify market opportunities and threats.
- Develop and execute content marketing strategies to drive thought leadership and brand awareness.
- Collaborate with the sales team to develop sales enablement materials and training programs.
- Manage the product launch process, from planning to execution.
- Develop and execute event marketing strategies to drive customer engagement and lead generation.
- Conduct customer research to inform product development and marketing strategies.
- Develop and execute social media strategies to drive brand awareness and customer engagement.
- Collaborate with the PR team to develop and execute media relations strategies.
- Develop and execute influencer marketing strategies to drive brand awareness and customer acquisition.
- Conduct A/B testing to optimize marketing campaigns and improve performance.
- Develop and execute email marketing campaigns to drive customer engagement and lead generation.
- Conduct ROI analysis to measure the effectiveness of marketing campaigns and initiatives.
- Develop and execute referral marketing programs to drive customer acquisition and retention.
- Conduct customer segmentation analysis to inform marketing strategies and tactics.
- Develop and execute account-based marketing strategies to drive customer acquisition and retention.
Nice to Have
- Master's degree in marketing, business, or a related field.
- Experience in the cybersecurity industry.
- Experience with SaaS products.
- Experience with global marketing strategies.
- Experience with enterprise-level marketing strategies.
- Experience with B2B marketing strategies.
- Experience with product marketing for complex technical products.
- Experience with marketing automation tools.
- Experience with CRM systems.
- Experience with marketing analytics tools.
- Experience with SEO and SEM strategies.
- Experience with PPC advertising.
- Experience with content management systems.
- Experience with marketing project management tools.
- Experience with marketing budget management.
- Experience with marketing performance metrics.
- Experience with marketing campaign optimization.
- Experience with marketing data analysis.
- Experience with marketing strategy development.
- Experience with marketing execution and delivery.
- Experience with marketing stakeholder management.
Compensation
Competitive salary and equity
Work Arrangement
On-site
Team
Cross-functional teams
About the Team
- The Product Marketing team is responsible for driving market awareness, customer acquisition, and revenue growth for the company's application security and performance products.
- The team works closely with product, sales, and customer success teams to develop and execute go-to-market strategies, create compelling product messaging and positioning, and deliver demand generation programs.
- The team is responsible for managing the product marketing budget, conducting market research, and analyzing market trends and customer needs to inform product roadmaps and marketing strategies.
- The team is responsible for developing and executing content marketing, social media, PR, and influencer marketing strategies to drive thought leadership and brand awareness.
- The team is responsible for developing and executing event marketing, email marketing, and referral marketing programs to drive customer engagement and lead generation.
- The team is responsible for conducting A/B testing, ROI analysis, and customer segmentation analysis to optimize marketing campaigns and improve performance.
- The team is responsible for developing and executing account-based marketing strategies to drive customer acquisition and retention.
- The team is responsible for collaborating with the sales team to develop sales enablement materials and training programs.
- The team is responsible for managing the product launch process, from planning to execution.
- The team is responsible for conducting competitive analysis to identify market opportunities and threats.
Our Benefits
- Competitive salary and equity
- Health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Paid parental leave
- Employee assistance program
- Professional development opportunities
- Tuition reimbursement
- Employee referral program
- Employee resource groups
- Diversity, equity, and inclusion initiatives
- Volunteer time off
- Employee discounts
- Wellness programs
- Flexible work arrangements
- Remote work options
- Relocation assistance
- Sign-on bonus
- Performance bonuses
- Stock options
- Employee stock purchase plan
- Retirement savings plan
Equal Opportunity Employer
We are an equal opportunity employer and welcome applicants from all backgrounds. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
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