Butternut Box is looking for a Senior Digital Designer to shape our brand presence for millions of dog parents across multiple markets. This role focuses on designing high-quality email creative across the full customer lifecycle, building design systems for scale, and collaborating with CRM and marketing teams to drive engagement and conversion.
What You'll Do
- Design high-quality email creative across the full customer lifecycle: leads, existing customers, and paused customers across multiple markets.
- Create visually compelling emails that balance brand storytelling with clarity, usability, and performance.
- Work closely with CRM managers and copywriters from brief to delivery, helping shape clear creative responses aligned with campaign goals.
- Challenge the status quo by interrogating briefs, asking the right questions, and pushing for clearer objectives.
- Embed and champion Butternut’s refreshed brand across all CRM touch points as a brand guardian for email.
- Build and evolve global templates, modules, and design systems that support speed, quality, and global scale.
- Partner closely with the CRM team to take co-responsibility for email performance, acting as a commercial stakeholder for key metrics.
- Proactively suggest and design A/B tests and creative hypotheses to unlock growth and improve performance.
- Use performance insights and data to inform future creative decisions, iterating designs to ensure continuous improvement.
- Work cross-functionally with marketing, product, and regional teams to deliver CRM creative across multiple markets.
- Take an active interest in CRM roadmaps and goals, ensuring creative work supports wider commercial priorities.
- Deliver work independently while contributing to a high-performing Creative Studio culture.
- Share knowledge, raise the bar for CRM design craft, and support junior designers.
- Manage multiple projects and deadlines with a strong eye for detail.
What We're Looking For
- Significant experience as a designer with strong, hands-on CRM and email design expertise, and a solid understanding of best practices.
- A portfolio that demonstrates beautifully crafted, high-performing email design.
- Deep understanding of responsive email design and how designs render across devices and email clients.
- Experience building templates, modules, and design systems for scale.
- Comfortable designing for global audiences, with experience working across multiple markets or languages.
- Confident working cross-functionally and presenting design work clearly and thoughtfully.
- Strong attention to detail, excellent organisation skills, and the ability to juggle multiple projects.
- Proficiency in Figma and Adobe Creative Suite.
- You love dogs.
Nice to Have
- Familiarity with CRM platforms such as Iterable, and how design translates into real-world email builds and journeys.
Technical Stack
- Figma
- Adobe Creative Suite
Team & Environment
You will be part of the in-house Creative Studio, sitting alongside designers and copywriters.
Benefits & Compensation
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid 'paws' days per year to support learning and/or wellbeing
- £500 personal learning & development budget
- Butternut Box employee discount
- Enhanced parental leave
- Co-working office space
- Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality
- Private Dental Insurance with Bupa
- Time off for fertility treatments and pregnancy loss
- Paid sabbaticals for squad members with 5 or more years at Butternut
- Discounted gym access through MyGymDiscounts
- Lots of office dogs
Work Mode
This is a hybrid role based in London, United Kingdom.
Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
